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LinkedIn Newly Redesigned Company Pages

Today LinkedIn began rolling out new company pages to everyone. If you’re not already familiar with this LinkedIn initiative, take a look at this slideshare and start thinking of how you can use in your real estate business:

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Weapon of Choice: Dashter

I have a new “weapon of choice” when it comes to curating relevant content and engaging with those in your network that find it extremely useful. It’s called Dashter. It’s a social content dashboard of sorts, but really…it’s much more!

Dashter was recently launched by some incredibly smart folks, one of which I’m lucky enough to call a friend…that would be Jeff Turner. I’ve known Jeff for many years as a well-voiced blogger, poignant speaker, innovative entrepreneur and he’s not too bad on the dance floor!

Now I could skip right to telling you how to use it. Which might get you to try it, for a bit, before throwing your hands up in frustration over the latest shiny object. Or, I could just tell you why I love this new tool, and why you should too. Which might actually get you to use it with delight or better yet… make it your own social content “weapon of choice”. [Read more...]

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[VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize

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Do you really think I’m visiting your Facebook profile to look for homes? Really!?!

Saturday night brings with it one of my most favorite TV segments…“Really!?! with Seth & Amy”. In this SNL skit, Amy Poehler and Seth Meyers share their snarky take on current affairs. So in the spirit of “Really!?”…I’m going to shed some light on “Real Estate Listings Inside Facebook”!

Let’s start with obvious failures inside Facebook…at the moment!

MyRealEstateListings (there are 2 of them, as well as a few more similarly named cohorts) but they essentially all do the same thing- create a “MyRealEstate” or “MyListings” tab on your profile. You can then click on the tab (when was the last time you clicked on a tab) to view a lack luster interface of your manually entered listings from which you can then decide to click further to obtain details, which lands you on a third party site outside of Facebook. Click for more details, really!?! [Read more...]

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Paperless Real Estate Technology

Today over at Inman Jessica Swesey and Bradley Inman talk about Paperless real estate and where we are today. As you know we have a long way to go. Take a peak if you are interested.