Clearly the Girl Scouts, being the savvy salesgirls they are, embarked on a new distribution strategy for their delectables this year! My little neighbor not only informed me I could purchase cookies on the spot, but also introduced me to their new iPhone app in case I needed to locate more in the near future. She even gave me her card that included a link to her troop’s Website and email newsletter!  Now I can get all the news and tips I need to suffice all my cookie cravings!

Go Girl Scouts! They get it! They recognized the need to update their distribution strategy to better meet the needs of their targets. So I ask you…when was the last time you updated your distribution strategy?!

If you are carefully crafting your marketing message and uniquely relevant content, you should be placing that same effort into how you share the message and content with your network.  Blindly blanketed your networks with the same postings is not only annoying, but completely ineffective.

When you post an article to your own Website, your goal should be to utilize channels like Facebook, Twitter or email to drive your targets back to the cookies (I mean the source of the content). When you have something delicious to share that folks want and you consistently tease them (in an informative fashion) you are positioning yourself as the source of the cookies. If I want more cookies…I KNOW where to go to get more!

But this strategy can fail quickly from 2 major mis-steps posting in our favorite networks…(1) treating every network exactly the same AND (2) the set it and forget it mentality.

Depending upon the communication channels you participate in, posting or sharing your relevant content will involve different nuances that shouldn’t be taken for granted.

Don’t Treat Facebook Like it’s Twitter, & Vice Versa

When you post your blog article to Facebook, be sure to include the link back to your site (which will usually pull in the image and description associated with the post). Then add your own commentary…giving us a reason to want to click the link and read more. Ask a question, share an important aspect of the article or one suggestion…but never recap the entire article or say, “check this out, or click here for more info”.  FYI: saying “check this out” as your commentary is about as exciting as when someone comments on your post with “thanks for sharing”.

When you post your blog article to Twitter using the title can be simple and effective, but don’t forget to add a short URL directing folks back to your site. If you plan to re-post that article during different times of the day or during the week, I suggest mixing it up. Tweet an enticing quote from your article or highlight one specific tip but allude to more.

Don’t Set It & Forget It

Just because you have a distribution strategy doesn’t mean you’re off the hook when it comes to responding. Whether you post to Facebook, Twitter, YouTube, or send via email…be sure you have the proper notifications set so that you can get back to those who engage with your content.  That is the goal after all….to provide your expertise to those who need it and want it. And if those targeted folks are engaging with your expertise don’t drop the ball by missing opportunities to answer questions, provide additional assistance or take the online engagement…offline!

MyTechOpinion

Take a cue from the Girl Scouts! Modify your distribution strategy if you know you could be delivering delicious cookies to your targets in a more effective manner.

If you don’t have a distribution strategy, it’s time you did.  And if you need help establishing your own content management hub online, talk to us! Agent Evolution can ROCK you a WordPress site or Facebook Page to better market your real estate business, expertise and listings online.

Brian is the Founder of StudioPress, Creator of the Genesis Framework, Partner in Copyblogger Media, and fellow Starbucks addict. He’s also been a mentor and colleague to Reggie, Chad and I over the years.  Suffice it to say, there is much admiration for the design, clean code and functionality that he brings to WordPress.  In addition, Brian has developed the #1 real estate specific theme, some of you may already be familiar with, AgentPress.

I’ll be picking Brian’s brain on the benefits of using WordPress for your real estate business. I’ll also be focusing on design elements, content and features that make for (as I always say) a ROCKIN’ blog! So you won’t want to miss a minute, scratch that, a second of this powerful session. Brian will only be making a special appearance in Chicago!

Get all the details and the conference schedule for Agent Reboot Chicago.  FYI- Sign up online and save 50%! Also, we’ll be tweeting up the night before Reboot (4/19)…so join us!

You know, the place where you share your expertise, showcase your listings, and deliver relevant content. The place that helps:

(1) your sphere stay up to date with your market,

(2) potential clients get the information they need to take the next step, and

(3) makes current clients extremely happy they chose to work with you because clearly, you know how to facilitate interest in their home and community!

And finally, the place that makes having an online marketing strategy make sense. Yes that place is your Website, but in 2011 that place should be your WordPress blog site.

It’s not why WordPress….it’s when.

Well, actually it IS still a question of “why WordPress” for many of you. Yes, there are more than a few blog platforms out there but none that are supported in quite the same way. There is good reason afterall that nearly 10% of ALL Websites have been created on the WordPress platform!

WordPress is extremely flexible.  A WordPress site can match your goals and deliver the type of content that matters most to your targets.

WordPress puts you back in the driver’s seat. With proper training a WordPress site gives the user the power to easily update and manage their site.

And WordPress helps the right people find you…because frequent content, rockin’ SEO, and utilizing other social channels like Facebook, Twitter or YouTube is a recipe for online success!

Content Marketing IS your Field of Dreams!

You’ve got expertise…so instead of sharing “barrowed” content (article, video, photo, etc) that sends your targets to other Wesbites…send them to a highly relevant resource, you!

This way the next time you’re looking to share an article on Facebook giving locals 5 great reasons to live in the Oaks Neighborhood or advice on how to face the insurmountable task of spring cleaning…write it yourself, post it yourself…and they will come! And when they do, be sure to provide them with an opt-in way to get more of your expertise via an email newsletter.

Yes, creating your own content is time consuming, but it has the greatest payoff…Google will show you that…and you’re new clients will thank you for it!

ROCK a Distribution Strategy!

Now for the best part about having an online hub! When you write a post and share it on your WordPress blog site, it’s really just the beginning of an online marketing strategy that has some serious legs! Your post will be indexed by Google making it easy for your targets to find you via search. It also becomes very easy (for you & others) to share that post to Facebook, to Twitter, to Linkedin, etc. You can take that same post and make it a script for a video. You can again use that same post for more traditional marketing like print newsletters for your geographic farms, or even email newsletters for your sphere.

Now there is an art to how you distribute content because we don’t want to spam people with the same exact message across numerous platforms. But once you select the channels that make sense for your goals and your sphere, you can create a distribution flow that will work time and again.

MyTechOpinion

As the first month of 2011 comes to a close, I think it’s time to evolve some of the strategies we used last year. It’s great to see many of you actively participating in a number of social channels….but I challenge you to step it up. Using Facebook, Twitter, and YouTube alone are not enough. You need to have an online hub with regular content and features you can share like digital breadcrumbs leading the right people back to the source! Otherwise you’re online marketing efforts will be the death of you, well not literally, but you know what I mean!

The past year has been crazy for the Nicolay household…to say the least! Reggie started his new job with RPR…and has been passionately reaching out to curious agents and creating a variety of helpful resources that are soon to launch. I, on the other hand, have been extremely focused on my new company.  Agent Evolution was born from our efforts right here on MTO! After all, many of you have regular questions for us…and occasionally ask for help with your blogs. So we answered by mixing my teaching skills with Chad’s blog shop to provide a full service new media company!

In the midst of this professional progression, we’ve definitely let our regular MTO blogging schedule slide. Let’s face it, something had to give! And frankly, as a Mom, I wasn’t willing to give up bike rides to the park, volunteering at school, and bedtime stories. Finding balance in life is far more important and harder to achieve these days. But all in all, I can’t complain…I’m very fortunate to be able to work alongside @ReggieRPR…but also get to go out and play (aka: educate and inspire).

So now, it’s only right that we get back to the heart of what’s propelled our professional lives….and passion for the last 5 years!!! MTO was created with 100% of passion and love for real estate technology. And it should be expected that we will continue to feed that niche. Reggie and Chad will continue to focus more on product and service releases, hardware, and innovative technical know-how! And I’ll stick to listening to the little voice inside that feeds my passion for sharing thoughts, ideas, and strategies for technology and marketing implementation.

Okay, now that you’re up to speed…let’s get back to the title of this article! In the past I’ve suggested creating a content posting plan and shared several blog topic ideas. These tips can really kickstart a new blog or create consistency with existing blogs. But what happens when the plan doesn’t match the voice?! Well, now that I’ve experienced this firsthand…I do have a few suggestions. So here’s my advice when you’re faced with a nasty case of “blogger’s block”.

(1)    Read, read, and read some more. Reading other blogs or a really good book will often inspire your own thoughts and ideas.

(2)    Go to an event, or just have a coffee (or better yet, wine) with a friend. Sometimes a good conversation is all you need to get your creative juices flowing. Plus you may have colleagues or friends that ask REALLY great questions…which make for great articles!

(3)    Make time to write….at the right time. Only you know the best time of day for your inner voice! So listen to it. But if you sit down…and all you can think about is “how do I get this over with” …walk away, go do something active or interesting. You can’t force the inner voice!

(4)    Your best bet, ALWAYS, is to write what you know or write about experiences you’ve had. Take that a step further by relating your expertise and experience to your target audience by giving them a little nugget of advice, a tip, strategy…or “ah-ha moment” that they can benefit from!

I know these suggestions may seem fairly obvious…but that’s because they work. And they are only suggestions until you put them into play! So go now…it’s time to play!

Anyway, oneforty is like your Target for Twitter tools. Sure I can go to Walmart…but the shelves are overstocked with so many items I get frustrated by the experience and make a b-line for the door while hoping nothing jumps out at me. Target, on the other hand, also offers a great variety of items, but the shopping experience is one that draws me in. It’s organized aisles invite me to stay awhile, assuring me I’ll find what I need….oh, and there’s a Starbucks.

Now oneforty may not have a Starbucks, but it does happen to be a comprehensive site for finding, rating, collecting, and sharing Twitter apps. And by Twitter apps, I’m also referring to any application which posts to, shares content with, and/or is relative to Twitter in any way. The site was founded by Laura Fitton “@pistachio”, author of Twitter for Dummies, is backed by a rockin’ development team, and advised by social media heavyweights @briansolis and @guykawasaki.

Just recently oneforty launched a new feature called “toolkits”. Basically any member of the site can create a set of applications relevant to a particular topic or strategy. For example, I created a toolkit entitled, “ New Media Tools for Real Estate Professionals”. I asked @pistachio to tell me in her words why she thinks this new feature is beneficial to users and here’s what she had to say,

“Well, toolkits are a chance to show off exactly how you use Twitter, which is really important. The value is different for everyone. The right tools and some tips make a HUGE difference. The really exciting stuff is still ahead – once developers build more stuff that makes Twitter’s value self-evident from the first encounter, the benefits everyone raves about can go truly mass audience. We built oneforty not only to get the right tools into the right hands but also to foster innovation in the ecosystem itself as a whole.”

So, here’s how you, the real estate agent extraordinaire can benefit in my opinion. We all know what a frustrating process understanding and applying Twitter can be (at first). And while there are many lists floating out there in the blogosphere telling you to use this or that, there hasn’t been one site that dynamically changes to share current trends and a variety of topic based app collections…..until now.

To create your own profile and/or toolkit, visit oneforty.com to sign up for a free account. You’ll be prompted to customize your profile, obtain a profile URL (which you can also share and/or link to your Twitter profile), as well as find, rate, and share your favorite Twitter tools! Woohoo!

MyTechOpinion

Whether you’re an agent fluent in social media or a newbie working it all out, oneforty can and will be a dynamic resource for finding the best apps to meet both your business and personal goals.

What does this mean for you?

It means your real estate blog can now have the functionality of a highly custom site with search engine friendly IDX data. dsIDXPress is released with special introductory pricing of $99.95 setup and $29.95 a month. That is an introductory offer and will go up over time.

And for the most part the plug-in is compliant in all markets they cover with the exception of a couple of the more strict MLSs. If you have any questions or comments about compliance reach out to them here.  Let’s take a look at a few ways to implement dsIDXPress.

Short code

If you’re not already familiar with shortcode, it’s worth taking some time to familiarize yourself with the concept. It was introduced in WordPress 2.5 and allows the blog author to include a small piece of content [shortcode] in a post or page to replicate what would usually be numerous lines of code.  In the case of dsIDXPress the shortcode placed in your posts and pages is replaced with specific listings or groups of listings from your MLS.  That’s right, no frames….actually pages from your site that get indexed by Google and the others. *C’mon deep crawl*.  This also means that your real estate blog can now be sculpted to represent your market area in custom fashion. For example, take a look at a few options:

• Geographic: Create a page for each of the different areas in your market. Break them down into geographic levels that make sense: city, zip, community or tract.  Here are a few different examples of how the shortcode could be displayed in a page:

[idx-listings city="Pleasanton" orderby="Price" orderdir="Price" count="15"]

[idx-listings zip="94566" orderby="Price" orderdir="DateAdded" count="15"]

[idx-listings community="Golden Oak" orderby="Price" orderdir="LastUpdated" count="15"]

[idx-listings tract="Willow Glen" orderby="Price" orderdir="DESC" count="15"]

• Listing Specific: This piece of shortcode uses the MLS number to display a configurable view of a property. Show just the basic property details or all data available.  Included in the property display is a Google map that will also display in your RSS feed for subscribers.
  Example: [idx-listing mlsnumber="AB454834" showall="true"]

Widgets

dsIDXPress comes with 3 widgets: Search, Area List and Property List. Each provides different levels of customization. The property list widget can display a crawl-able list of properties, map, and a detailed array of properties.

MyTechOpinion

It’s no secret that we at MyTechOpinion love WordPress. So much so that we partnered with Brian Gardner of AgentPress because he captured the essence of what a real estate agent require in a WordPress theme.  Now we see the same in Diverse Solutions new dsIDXPress.   We think they really nailed it with their plug-in.  To start, it’s very easy to install and early adopters will likely see amazing results. Overtime it will become more important for real estate bloggers to sculpt their site to increase pagerank and facilitate a deeper index by Google.  If you need help in that department, make sure you reach out to Chad of MyTechOpinion for a quote.

If you’re even slightly interested in learning more about dsIDXPress from this article let me give you the push. Go check it out….tell them Reggie from MyTechOpinion sent you.

Now when it comes to selecting a WordPress theme that delivers a clean design, variety of options, highly optimized code, and customer support….the MTO team chooses StudioPress. Which has been a great theme option for us and our Web design clients. But now theme legend, Brian Gardner, is back and has developed AgentPress, specifically for the real estate industry. In fact, we’ve partnered with Brian to offer customization and consultation for AgentPress theme users.

We’re excited about this new theme (yes, because partnering with Brian ROCKS) and because it brings together the best features of StudioPress: sleek appearance, clean code base….but also integrates listings with custom property templates. So now when you’re adding listings to your blog, all you need to do is upload an image once and Brian’s AgentPress theme dynamically auto-sizes it for you. Uploading a listing with WordPress has never been easier! And if you’ve been looking for a way to archive your sold listings, this theme will take care of that for you too!

We choose to use AgentPress because once customized with your selected features and content, you’ll have a blog that makes an impact with your local market, impresses your clients, delivers relevant resources, and helps you better maintain relationships with your sphere.

We can help you customize your real estate blog with highly relevant content and resources to benefit your local market. Some of the customizations we feel an innovative real estate blog should have, include: IDX search, local market and real estate trend data powered by Cyberhomes ,Walkscore, & others, neighborhood & school score data, Facebook Connect or Fan Box integration, as well as  lifestreaming multiple social profiles (Facebook, Twitter, Flickr, etc.)and shares.

Visit AgentPress to learn more and if you’d like assistance with AgentPress customization, contact us at info@mytechopinion.com. Got questions or comments, drop us a line right here!

Posting information on events such as farmers’ markets, garage sales, club meetings and city recreation programs to a calendar makes your website community resource. A resource worth bookmarking, Twittering or sharing on Facebook.

Best of all, updating a calendar is easier than writing an entire blog post.

Here are 4 ways to add an event calendar to your WordPress website or blog:

1. Calendar

Calendar is a WordPress plugin developed by Kieran O’Shea that looked like it was going to be abandoned. Fortunately, Kieran has picked up where he left off and just released an update.

This plugin creates an AJAX enabled calendar that is highly customizable. Events are managed directly from the WordPress admin. Color coded categories can be used to differentiate types of events.

A sidebar widget allows for upcoming events to be displayed throughout your site. With a little CSS know-how, the calendar colors can be changed to match your website.

Go to PeninsulaHub.com to see this plugin in action.

2. Events Calendar

Another WordPress plugin that adds a calendar page using a short code. Similar to the Calendar plugin with a few differences.

Events Calendar doesn’t offer event categories, but adds the ability to create a post or page from a calendar event. This can come in handy for those events that need a bit more promotion than a simple calendar entry.

The widget for this plugin not only allows for upcoming events to be listed, but gives an option for an AJAX enabled mini calendar to be displayed.

3. Events Manager

Events Manager WordPress plugin takes a very different approach to an event calendar. This solution is much more interactive, making for a richer visitor experience.

Offering features such as Google map integration, RSVP management and an RSS feed, this plugin is loaded with functionality.

Events Manager is a great solution for posting real estate office meetings and trainings. However, the layout isn’t as conducive to community calendars with a lot of events to display.

4. EasyPHPCalendar

Sometimes you need more control and functionality than a simple WordPress plugin can offer. Such was the case for a recently released MTO Sites project, Tribes.com. For that site, we looked outside of the WordPress community and found EasyPHPCalendar.

EasyPHPCalendar is a PHP script that is extremely customizable. Events can be displayed on a full page calendar with mouse-over text, on mini calendars, listed on the page, or a combination of the three.

Color coded event categories can be created. A legend of the categories can be added to your site and a dropdown filter allows for only events in that category to be shown.

Images, links and text formatting of event postings is possible after installing the free WYSIWYG editor.
Although EasyPHPCalendar is a separate script from WordPress, it integrates beautifully. Once installed and configured, PHP code can be added directly to your WordPress template. This makes your calendar feel like part of the entire site to your visitors.

This script must to purchased ($19.95 to $49.90 depending on level of branding) and requires professional installation, but the functionality is worth the expense. When you consider the time you will invest in maintaining your community event calendar, this expense is nominal.

MyTechOpinion

Site visitors expect more from community websites than the occasional blog post. Adding an event calendar can add value without forcing you to spend an exorbitant amount of time writing content.

For assistance with this or any other WordPress website related issue or need, contact MyTechOpinion and our MTO Sites design team.

Upon first glance, you’ll notice that Reggie integrated Facebook Connect, like what we’ve done here at MTO.  FB Connect allows you to port your Facebook Profile right into the Cyberhomes Blog Community. This makes participating an optimal experience! You control your profile settings and how your comments and other resources are shared.

There’s nothing as rewarding as learning something new yourself or aiding a fellow colleague with their real estate questions. Helpful content and cutting edge multimedia resources go hand and hand on the Cyberhomes Blog. As a reader, you’ll gain insight into the latest trends and technology that real estate and mortgage professionals are finding success with. Access, share and implement a variety of resources available within the Video Library, Image Gallery, and News Room.

I’ve mentioned before and I’ll say it again, Reggie is a great Web digger! The guy scours a plethora of online goldmines to bring you a frequently updated resource stream, aka the Cyberstream. The Cyberstream is content integration of information, tools, products, resources and fun…that you might not regularly find on the Web (without a little investigative Web digging).

Last but not least, no blog can be a good blog without powerful content. The Cyberhomes Blog was created for real estate professionals with REAL interests and issues. Reggie and the other talented contributors have just one simple goal in mind…bringing ideas and insight into the hands of the people that shape and mold the industry, that’s YOU!

If you’re a fan of MyTechOpinion, I’m sure you’ll feel right at home at the Cyberhomes Blog.  Check out this tour via Reggie:

So for those of you that are not familiar with Twitter (come out from under your rock), it’s a cross between blogging and instant messaging. Also referred to as micro-blogging. Each tweet or post must be 140 characters or less. You can add more value to each tweet by including links to helpful blogs and Websites, your wacky pictures and videos, etc.  And each tweet is centered around answering the question, “What are you doing?”

To be honest, I poo pooed Twitter for some time. I just didn’t need (or want) another social networking tool to contend with. I can admit when I’m wrong. In fact, because Twitter updates in real time I’m able to reach an on audience on the spot.  Besides being just fun…Twitter is a valuable safety tool as well. If you haven’t heard about the student who Twittered his way out of an Egyptian jail, read this. You may not be visiting any foreign countries in the near future, but you can use Twitter at home to let loved ones know where you are and if any unfavorable persons are bothering you. (EX: Unfamiliar meeting locations, Open Houses, etc.)

Here are 22 reasons I use Twitter, followed by my best advice (for the time being).  I know there are a couple of Twitter experts or eTwits (Andy Kaufman) out there who have great advice and tips for using Twitter. So please share and let us know your favorite Twitter apps as well!

FOR BUSINESS

1. Gain exposure for my blogs… and gain potential readers
2. Build my network with transparency and trust
3. Market my work, products, services, etc.
4. Answer questions/ ask questions
5. Learn new things from other industry professionals
6. Share tech tips & resources (baby blog post) & teach stuff
7. Meet and talk with others (some business/some pleasure)
8. Conference connecter (stay connected, share info, get social)
9. Seek out industry colleagues for assistance w/ special projects
10. Safety- Tweet unfamiliar meeting locations & while traveling
11. Better understand social media

FOR (MY) PLEASURE

1. See a new side of your friends
2. View/Share fitness tips and favorite motivational songs
3. View/Share fun pictures (of self and others, or random stuff)
4. View/Share fun links (great sites and other fun blogs)
5. View/Share local news and events
6. Exchange great recipes
7. Tweet the wacky: (ex: running the Bay to Breakers)
8. Tweet while traveling: (ex: a 24 hour Vegas trip)
9. Makes you think about your life (What am I doing?)
10. It’s just plain fun.
11. It’s free!

BEST ADVICE

• Be yourself.
• Don’t tweet your bathroom trips unless something remarkable is happening in there. Or the wallpaper totally rocks!
• Interact with twits you relate to, enjoy, can benefit you in some way (like with their amazing knowledge of the real estate industry), or those that are just fun to YOU.
• Follow the twits that follow you…unless they are spammers.
• Don’t over-tweet. It’s annoying. Seriously. I could name names, but you know who you are.
• Don’t share too much. (TMI) EX: When you’re having the mole on your ass removed.
• Provide resources or items of value.
• Be creative and have fun with it!
• Take advantage of apps for streamlining your tweets. (Check out Friendfeed, Twhirl, TwitterBerry)
• Add a Twitter widget or bling to your blog for easy access to your tweets and to gain new twits!

HomeGain members can now blog directly to consumers! Each agent blog will have a distinct URL with the member’s city, name, and zip code (ex: http://blog.homegain.com/real-estate-blog/sanfrancisco/NicoleNicolay/94133). Unlike the agent to agent blog platforms, HomeGain’s blog network provides agents with a forum for helping consumers with the home buying and selling process. Agents can reach out to consumers via their blog, as well as make, receive, and approve comments.

The HomeGain Blog recently scored a page rank of 7, so agents looking for a SEO boost could potentially get one from blogging there. Louis adds, “Also since our traffic comes not just from SEO but from HomeGain.com (which is a source of traffic that far exceeds our SEO traffic), SEM and from hundreds of partners, there is a built in audience so the agent does not have to write for Google to get noticed.”

The new HomeGain member profile features the agent predominantly with a link to their web site and phone number. There is an email box that the customer can use to ask a question (the email box remains a fixture at the top of all tabs). The HomeGain member interface incorporates carefully organized tabs for quick links to the agent’s blog and profile, as well as other home buying and selling tools including the Homesale Maximizer. And, if the consumer wants to they can fill out a form and get a professional CMA or they can just ask for one by calling or emailing the agent. Louis shared that he’s got one more tab coming that will complete the offering and there will be NO ADVERTISING!

HomeGain will continue to enhance its functionality with additional features. A new HomeGain Search Feature and Library of Syndicated Content are in the works already! Check out the HomeGain real estate blogs here.