The holidays usually bring fun, food, family, and friends together….and also an opportunity to stay top of mind with our clients. I’m sure you’re already thinking about sending holiday cards or looking for that perfect gift that will bring smiles to all your clients.  But let’s face it, different clients will appreciate different gifts. That’s not to say you need to purchase individual gifts for all your clients. However, I do think we can apply the same “relevancy” factor we bring to our online content….to our offline gifts.

For example, I would LOVE it if my agent sent me a card including a list of the most helpful apps for home improvement, design, etc. Apps excite me, I love them…but not everyone has an iPhone or Droid or is geek enough to appreciate the value of these apps! I mean, c’mon…who doesn’t love Red Laser! But alas…we need to think outside ourselves and that is why I have put together some ideas that may have you basking in relaxation instead of running around crazy on Black Friday. [Read more...]