It’s not a new concept by any means, but yet it’s still not being utilized by the majority of real estate agents. I’m referring to the most important aspect of your marketing plan for 2011…you’re online hub.
You know, the place where you share your expertise, showcase your listings, and deliver relevant content. The place that helps:
(1) your sphere stay up to date with your market,
(2) potential clients get the information they need to take the next step, and
(3) makes current clients extremely happy they chose to work with you because clearly, you know how to facilitate interest in their home and community!
And finally, the place that makes having an online marketing strategy make sense. Yes that place is your Website, but in 2011 that place should be your WordPress blog site. [Read more...]