90% Still Don’t Get It!

By Allen Hainge · August 17, 2008 · 8 Comments 

As you know NikNik, Chad and I have a strong love for real estate technology.  Recently we crossed paths with Allen Hainge, President of Cyberstars. Alan will occasionally contribute his thoughts on marketing, technology and its application in the real estate industry. Please Welcome Allen as a guest contributor to MyTechOpinion. [Read full bio here.] 

What an opportunity!  90% of the agent population still relies on traditional marketing methods: classified ads, same-ol-same-ol real estate magazine ads, recipe cards, open houses, floor duty, etc.  Folks like you, as evidenced by your reading MyTechOpinion.com, realize that you can market much more effectively and reach far more prospects for less money by using methods that meet the needs of today’s consumer.

How do I know?  I teach tech seminars to the real estate industry, both my own seminars and as a Senior Instructor for the Council of Residential Specialists (CRS).  Across the country, I see that the majority of agents are well-grounded in traditional marketing but that a small percentage are using Web marketing to build their businesses. Read full story