Add To My Page: Roost Social Real Estate App
By NikNik · March 5, 2010 · 9 Comments
One of the best social media strategies for real estate agents is to become your network’s trusted advisor. And of course one of the best places to put that strategy into play is, without a doubt, on Facebook. So you create a profile and import your sphere list, now what?!
Well, as a real estate professional you can easily showcase your expertise and knowledge about your market area and industry trends. One of the ways I suggest doing this is by posting status updates that offer relevant info and/or tips your network would find helpful. Now some of you are already REALLY GOOD at sharing this type of info…and you might be so good at it that you decide to create a Fan Page to focus more intently on business.
Fan Pages are becoming more popular among real estate professionals for several reasons. Most importantly, Read full story
10 Tips for Getting Reacquainted with Facebook’s New Layout
By NikNik · February 7, 2010 · 20 Comments
Facebook celebrated it’s 6th birthday in style…by launching a redesign of the home page. I was excited to be included in the initial 80 million accounts that were updated with the design on February 4th. This new layout is being rolled out to the remaining Facebook users now (Reggie’s still waiting).
I have to say I’ve been a bit annoyed with some of the recent minor changes made by Facebook, but when it comes to this new overhaul…I’m a fan! Most notably, are the cleaner home page appearance and the removal of the bottom “start” bar. The search bar is now prominently displayed in the top center of the home page, just above the News Feed. And the top blue navigation bar has been simplified to include just a few key quick launch links on the left and right sides.
Now just in case you are a tad turned around by this new layout, I put together a quick list of 10 tips for getting reacquainted with the network you know and love! Read full story
Realtor.com Launches New iPhone App & Makes Mobile Home Search Useful
By NikNik · January 12, 2010 · 7 Comments
I know the 12 Days of iPhone Apps are over, but I couldn’t help but share a brand new app that launches today! Realtor.com is making their 4 million listings accessible via the iPhone. In addition, they are providing agents and consumers with a rich set of features to make the most of their mobile experience.
Agents that already utilize Realtor.com to post their listings will be able to sync with their account via the app. Branding and contact information is carried over so that interested buyers can easily reach out to the agent, or even add the agent to their iPhone address book. In fact, an interested buyer can contact the listing agent in a number of ways with a single tap: ask a question, call agent directly, visit agent Website. Read full story
Do you really think I’m visiting your Facebook profile to look for homes? Really!?!
By NikNik · November 11, 2009 · 45 Comments
Saturday night brings with it one of my most favorite TV segments…“Really!?! with Seth & Amy”. In this SNL skit, Amy Poehler and Seth Meyers share their snarky take on current affairs. So in the spirit of “Really!?”…I’m going to shed some light on “Real Estate Listings Inside Facebook”!
Let’s start with obvious failures inside Facebook…at the moment!
MyRealEstateListings (there are 2 of them, as well as a few more similarly named cohorts) but they essentially all do the same thing- create a “MyRealEstate” or “MyListings” tab on your profile. You can then click on the tab (when was the last time you clicked on a tab) to view a lack luster interface of your manually entered listings from which you can then decide to click further to obtain details, which lands you on a third party site outside of Facebook. Click for more details, really!?! Read full story
Facebook 3.0 for iPhone is Approved and Ready to Download
By Reggie · August 27, 2009 · 2 Comments
iPhone users you can stop waiting for the Facebook 3.0 iPhone app…it’s been approved by Apple and you can now download it. If you go to download today you may notice the app still says its version 2.5, but it’s actually the new 3.0 version. If this happens to you go ahead and delete the old application and reinstall the app. Read full story
Facebook’s Fan Box – The Inside Scoop
By Reggie · July 13, 2009 · 4 Comments
Last Wednesday (July 8, 2009) Facebook unveiled a new widget that lets users promote and showcase their Facebook Page on any website or blog. The widget comes with your Facebook page stream and fan avatars. This is Facebook’s 2nd widget; they also recently launched the Live Stream box to let anyone incorporate a Facebook chat box into their site.
If you would like to know how you get the Fan Box, watch this short video:
TinyChat: Don’t let the name fool you, it’s all muscle
By Reggie · June 18, 2009 · 3 Comments
If you’ve been unimpressed with the available chat applications for your blog, you’ll be excited to learn about TinyChat.
TinyChat recently delivered version 2 of their chat product and I’m really impressed. The application is extremely intuitive, which starts with a large text field prompting for a chat room name. Within seconds your new room is created. But not before you’re given the chance to sign in using Twitter and invite other participants. If you’re not using Twitter don’t fret; just enter your name to continue.
At this point the chat room has been created, now set a chat topic and select your privacy option. By private it really means not listed on the TinyChat website. If you need password protection, you’ll have to upgrade to the professional plan. With that plan, you’ll also own up to 5 rooms, and broadcast in HQ video.
12 Facebook Marketing Strategies Webinar
By Reggie · April 20, 2009 · 9 Comments
As we’ve become increasingly social online, new opportunities to interact and grow our sphere have emerged. Once such opportunity is Facebook-the largest social network in the world. Neilson recently reported that 3 out of every 10 people online in the world were using Facebook. And Facebook themselves stated that over 100 million users login to the site at least once a day, further positioning the social networking giant as a trusted communication channel.
Those real estate agents that authentically engage with their network will succeed in creating new and flourishing relationships across the Internet. Some members of your network may help your business in terms of promotion, referrals or even through a transaction. I can’t tell you which, that depends on you and your actions. Although we can help you by sharing strategies you can implement into your business immediately!
If you’re interested in learning more about marketing your business in Facebook, and you’re free tomorrow (April 21st, 2009) at 10am (pacific) please join us for a free webinar hosted by Cyberhomes.com. The session will be led by @Nik_Nik and me @Cyberhomes.
Resources:
Is My Facebook Profile Complete? FacebookGrader Has the Answer!
By NikNik · January 30, 2009 · 10 Comments
Yes, I have Google Alerts delivered and even check my Twitter grade from time to time on Twittergrader. Who doesn’t? If you’re investing time in social media marketing, then you should be analyzing your efforts with a variety of analytics resources.
When it comes to helping my friends, colleagues and clients establish a Web presence I suggest creating a Facebook Profile (as one of many online strategies). Facebook, as most of us know, is the largest online network with over 150 million users. It offers abundant opportunities for building relationships (both on and offline). Real Estate Professionals can easily drill down to a local level by connecting with their local sphere, joining local groups, creating their own group or fan page (among other things). But before going crazy with applications and groups….you need to make sure your profile is COMPLETE! Read full story
The Crunchies 2008 – One Geek Girl’s Night Out!
By NikNik · January 11, 2009 · 3 Comments
Although I spend much of my time inside on the computer, I managed to pry myself away and geek out at TechCrunch’s 2nd annual Crunchies Awards last Friday night. The event was held at Herbst Theatre in San Francisco and was attended by top tech-heads Mark Zuckerberg (CEO & founder of Facebook), Evan Williams & Biz Stone (founders of Twitter), Marissa Mayer (Product Manager for Google), Loic Le Meur (CEO of Seesmic), and yes, @McHammer!
The awards ceremony was a mish-mash of tech presenters, mini-interviews, and fairly predictable commentary. But thanks to the hilarious and highly technical musings offered by the Richter Scales new hit, the Standford Mobile Phone Orchestra (who played Stairway to Heaven on their iPhones), and the spicy Sesame Street inspired videos via Loren Feldman…..the event was worth the $65.
Best of MyTechOpinion – 2008
By NikNik · December 31, 2008 · 3 Comments
Well, 2008 was a wild ride for us here at MTO. Reggie found himself in a new job, Director of Social Media at Cyberhomes. Chad’s budding blog business boomed (you know how I love good alliteration)! And I took home a Major Award (sorry, too many viewings of A Christmas Story). Well, let’s just say it’s nice to be recognized for working hard. And a little recognition, along with overwhelming support from readers like you, is all the motivation we need to take MTO to the next level in 2009!
If you haven’t already noticed, we’ve already begun tweaking MyTechOpinion. Even the slightest nuance is important to us (just check out our comment stream). We will keep you posted on the new additions coming your way…starting with our latest add, Facebook Connect. Join the MyTechOpinion community and take advantage of the perks… like the ability to add all your social networks to comments made on MTO posts.
Kickstart Your Blog Community with Facebook Connect
By NikNik · December 17, 2008 · 32 Comments
My household lives and breathes tech, so I’m sure it comes as no surprise that we take advantage of every opportunity to geek out. In fact, I take the kids to the “Gym Park” (as we call it) so I can burn off my diet of ice cream and peanut butter via kickboxing, the kids get to run wild in Fitzone, and most importantly…Reggie can stay home and DIG! He’s the best Webdigger I know. And if left completely alone on a Saturday morning can turn up some valuable Webgems! This Saturday morning was no different. And when I got home Reggie was working away on integrating Facebook Connect with both MTO and the Cyberhomes Industry Blog.
