Recently Google announced they were piloting a program to start presenting author information in organic search results. As this feature is beginning to gradually roll out, I’m struck by what a huge opportunity this could be for real estate practitioners. Imagine having your quality content displaying to locals via search, with your avatar included directly to the right.
Here is an example of what we’re talking about:
Authorship Markup is essentially a way for Google to connect authors with the content they create and then show what I’m calling Visual Search Cues in the organic results. This is all done by using HTML5 microformats such as the rel=”me” and rel=”author” tags to identify your content. [Read more...]