Three KPIs for Real Estate Websites

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Three KPIs for Real Estate Websites

This article is going to be about web data analysis. If those three little words send you running in terror then now might be a good time to close the browser and slowly back away from your computer. If you’re interested in seeing what you can do with some of those web charts and numbers [...]

Mobile Agent Tip: Sync Microsoft Outlook Calendar with Google Calendar

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Mobile Agent Tip: Sync Microsoft Outlook Calendar with Google Calendar

Many real estate agents love the simplicity of Microsoft Outlook. Yet real estate is very much an active, fast moving business. It’s likely that when you need your calendar most is when you are in the field. Does this sound familiar? If so you’re in luck, introducing Google’s new Calendar Sync Tool. Now sync your [...]

Have you been Blogged?

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Have you been Blogged?

With over 100 million blogs on the Internet, how do you discern which ones make it to your Google Reader. Blogged.com is “better blog” directory and organizer. The authors and editors of Blogged scour the Internet and blog submissions to identify “better blogs” for different content areas and award each a score. Editor reviews are [...]

Mapping Done The Right Way in Your Next Single Property Site

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Mapping Done The Right Way in Your Next Single Property Site

According to the Internet vs. Traditional Buyers Survey conducted by California Association of Realtors (C.A.R.), mapping technology continues to be one of the highest-rated features used by Internet buyers. Yet when I look around, many real estate Websites are either not leveraging maps at all or using old mapping interfaces to display homes and community [...]

Marketing Your Real Estate Blog

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Recently I was invited to the Inman Connect in New York to speak on a panel about “Marketing Your Real Estate Blog”. As you may know this can be a tricky topic. Please enjoy this video: Inman Connect – NYC 08 – Marketing Your Real Estate Blog Remember that marketing your real estate blog will [...]

8 ways analytics software will help build a broader audience

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8 ways analytics software will help build a broader audience

Analytics software displays details about your visitors that can greatly help you both retain current visitors and gain new visitors. These metrics can also help you identify previously unnoticed website trends. But what metric is best for your real estate blog? This is where many real estate agents get stuck. My advice is to ask [...]

Are you missing hidden opportunities to grow your real estate blog readership?

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Are you missing hidden opportunities to grow your real estate blog readership?

If you’ve started blogging for your real estate business, it’s likely the major reason was to grow your online presence or lower your monthly communication costs with potential clients. Both are very important byproducts of blogging. However soon after you start publishing posts the question comes up, “How can I get more visitors to my [...]

Does Google have the perfect Gadget for your Real Estate blog?

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Does Google have the perfect Gadget for your Real Estate blog?

Over the Holidays I took some time to look closely at Google’s new Gadgets for your blog. I was very surprised to see how many gadgets were out there. These Gadgets are the same offered on the popular iGoogle. I immediately thought about the real estate agent looking to add a bit of flare to [...]