One of the best ways to support your content planning is by bookmarking resources you can turn to for (1) curating quality or relevant articles and other media, (2) creating content of your own, and of course (3) consuming content to stay current within your area of expertise. I’m sure you already have favorite websites [...]

I’m excited to announce I’ll be sharing my WordPress expertise online via a series of upcoming classes…available to you, for free! This will be a great opportunity if you’re ready for a Website with more freedom and functionality.  Or maybe you’ve been hearing how WordPress assists you in your overall marketing plan? Whatever the case, I’ll [...]

Plugins are best described as “features” you add to your WordPress site that enhance your functionality, content and lead generation. But new WP.org users can easily become overwhelmed by the abundant shiny plugin choices! And just because you can activate a ton of feature-specific plugins doesn’t mean you need to, or should. Of course it’s [...]

My friend and RE franchiser extraordinaire, Michael McClure, asked me to give my opinions recently via video on the “ROI of using social media in real estate”.  In fact, he asked a number of talented and successful real estate influencers to weigh in…including my better half, Reggie Nicolay. If you haven’t had the opportunity to [...]

Every year I count on the little neighbor girl to stop by with her Girl Scout Cookie order form so that I can place my ridiculous order of Thin Mints and Tagalongs…and then I wait (for months it seems) for them to finally arrive. This year I got the knock at the door…but no order [...]

It’s not very often we toot our own horns…but THIS is that cool! And afterall, I am in the business of teaching how to be more effective with your marketing and technology implementation! So here it goes! If you have a WordPress site (particular those of you on the Genesis platform) and a Facebook Page [...]

As I’m sure you and the rest of the world are aware of, Facebook recently made some major changes with Pages and Settings. Some of these new updates have greatly improved the way we communicate on the platform we know and LOVE! So I thought I’d share a few tips for using these new features, [...]

It’s not a new concept by any means, but yet it’s still not being utilized by the majority of real estate agents. I’m referring to the most important aspect of your marketing plan for 2011…you’re online hub. You know, the place where you share your expertise, showcase your listings, and deliver relevant content. The place [...]