5 Secrets to Better Search with Google

By Reggie · May 11, 2008 · 5 Comments 

“Google it”…that’s what we do when we need more information? Whether we’re looking for directions or real estate property; Google is often the first place we start.  But are you searching effectively? I love having the power to find exactly what I need-when I need it! So I thought I would pass along a few of my favorite search tips.

1. Site Search
Having a tough time finding what you are looking for on a particular site? If they don’t have a search you can use Google. Try searching for a keyword only on that domain. See example:

Use this format: Phrase or Keyword site:domain

Here is an example search:

Paperless site:MyTechOpinion.com

[Hint: If you are still having trouble finding the phase you searched on a particular site? Try using Google Cached version. It will highlight your search phrase or keyword.]

2. File Types

Outside of standard web documents, Google searches many other popular file formats. To restrict your next Google search to a specific file type, try this format. Start by searching your brand or name. You may find other people talking about your business in PDF, PS, PPT, etc..?

Use this format: “Search Phrase” filetype:extension

Here is an example search:

“Marketing Tips” filetype:pdf

Here are the file formats Google provides. Try running your search against:

• Adobe Portable Document Format (pdf)
• Adobe PostScript (ps)
• Lotus 1-2-3 (wk1, wk2, wk3, wk4, wk5, wki, wks, wku)
• Lotus WordPro (lwp)
• MacWrite (mw)
• Microsoft Excel (xls)
• Microsoft PowerPoint (ppt)
• Microsoft Word (doc)
• Microsoft Works (wks, wps, wdb)
• Microsoft Write (wri)
• Rich Text Format (rtf)
• Shockwave Flash (swf)
• Text (ans, txt)

3. Search by Number
Waiting for your new sign rider to be delivered? Do you have a tracking number? Let’s head to Google. Yes, Google will let us Read more

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Get Marketing, Get Real Estate, Get 4Realz

By NikNik · February 20, 2008 · 2 Comments 

If you are a real estate agent with a passion for technology and great marketing tips you should consider attending one of the upcoming 4Realz Internet Marketing Seminars. (Especially if you live in the SoCal region!) 4Realz featured speakers, Dustin Luther and Jim Marks, promise to share great marketing advice for real estate agents. I have witnessed Dustin in action several times. He has a great way of breaking down complex issues and helping you focus your time and effort in real estate marketing activities that get results! They currently have three seminars scheduled for Southern California (room for only 100 participants at each location).

• Los Angeles on March 6th
• San Diego on March 19th
• Orange County on March 31st

The type of material they plan to cover in the full-day course includes (1) quality website features and design, (2) engaging in existing social networks, (3) building an online community with blogs and (4) tracking and conversion to maximize return-on-investment.

The seminar costs $149 for a full-day course. This includes a light breakfast , full lunch, and 8 solid hours of valuable real estate marketing advice! Click here to register and check it out for yourself!

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Dancing with the Bloggers

By NikNik · January 1, 2008 · 1 Comment 

Todd Carpenter asked me to judge his first annual “2007 Humdinger Award” contest along with Dan Green and Chris Lengquist. The entries were funny and the bloggers were fierce! As for the scores…you’ll just have to visit Blog Fiesta to get the true results. They are all superbly hysterical posts in my book. So if you haven’t already checked out these blogger funnies, start off your new year with a big giant smile and get to reading!DTPMMALF – Athol passes the “ass test”! I’m very impressed that he understands what’s really being asked of him. Plus it made great reading material for Reggie.

The Bubble Gum Interviews – Each and every one of them is oddly fabulous! Finally someone gets to the heart of what we really care about…you know…drag racing in Houston, Starbucks, arm wrestling Chuck Norris or Brittney Spears. Thanks Lani, I look forward to the next one!

The Honor is All Mine! – It sucks to be overlooked. Just an oversight on their part I’m sure. But can I buy you at beer at the next Beers & Bloggers so that I can say I know you now?

Ten Marketing Tips You Can Learn From A Prostitute - An amazing introspective article detailing the dualities between prostitution and real estate. Very motivating!

Business Goals – A plan is good. A plan with real expectations is even better. Some of us need to plan our “nice time”. Thanks for the tip!

Top 5 Reasons Why You Wouldn’t Hire a Penguin as Your Next Realtor® - Yes, I run into Penguins from time to time at the gym. They are always the ones ignoring the “no cell phones” rule and insist on talking on their cell phones as I’m running on the treadmill….take it outside already!

Please Don’t Destroy My American Dream – This actually brought back nightmares of my former neighbors who held weekly BBQ’s on the roof of their 7 bedroom home. They had dirt bikes too. (Which I don’t mind enjoying on occasion.) But not while the neighbors are making their own “Jack Ass” movie dragging themselves on crates down my front lawn.

Mademoiselle? Oui. La Spinster?…ZUT! - “Bella Donna” sarebbe la mia scelta!

What I’ve Learned in Two Weeks of Real Estate Brokers Classes - Get to the point already!

WordPressing their widgets into your Facebooks! - Perfectly hilarious and smart!

And, I’m looking for “Dancing with the Bloggers” contestants. Still working on the logistics of the venue…it may have to take place in my gym locker room. But if you own an iPod and you have a little shake left if your booty….you’re in!

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