Great Tools For Getting Your Message Up On the Web

By Allen Hainge · August 22, 2008 · 4 Comments 

In the “olden days,” we spent thousands of dollars just producing one multimedia piece for our business.  If we wanted a video, we went to a specialist and paid the money for the product…lots of money.  If we wanted a multimedia presentation, for example, there were a number of real estate vendors who would do it for us….for a hefty price.

Today, the situation has changed thanks to some dynamic, valuable and free tools on the Web.  Here are a couple that I find useful.

Issuu.com is a free site for posting “books,” newsletters and more.  I just posted a “book” there for the first time, and it looks great…and cost me nothing!  The process was simple:  I built a PowerPoint presentation, saved it as a pdf file using a free pdf program, PDF995, and uploaded it to Issuu at no cost. Read more

Add PDF Conversion to Your Real Estate Technology Arsenal

By Chad A. Johnson · October 20, 2007 · 8 Comments 

The PDF (Portable Document Format) has long been the document standard for the Internet age. PDF files are small in size, are platform independent (can be opened on Windows, Apple, Linux, Unix), don’t require expensive software to view, and are non-editable duplication of the original files.

PDF files are the perfect format for many of your real estate document needs. Can’t email a Microsoft Publisher file because the file size is too large or the recipient doesn’t have Publisher, convert the file to the PDF format and the problem is solved. Need to email a Microsoft Word document to a client, but you don’t want any verbage to be changed, convert it to PDF and send it with confidence.

There are many ways that you can incorporate PDF files into your real estate business without shelling out hundreds of dollars for a full version of Adobe Acrobat.

• Zipform (Winforms) has the capability to convert forms into PDF. Real estate agents can then email the forms, confident that they can be opened by the client and can’t be modified before being signed.
• Microsoft Office 2007 provides a “Save as PDF” feature for those download a free add-in. Instantly convert Word docs, Excel spreadsheets and Powerpoint slides into PDF files.
  The very popular Paragon MLS system offers PDF conversion of listing reports with a simple click. This allows for MLS reports to be inserted into listing presentations in a cleaner manner.
• Many free PDF distillers are available on the market. These programs create a pseudo-printer on your computer. Anything that can be printed can be converted to PDF by printing to that pseudo-printer. This is great for converting web pages into PDF. Take a look at Cute PDF and PrimoPDF for this functionality.
• Adobe, the creator of the PDF standard, has added an online PDF conversion service.

Once you have gotten a taste of how much value the use of PDF files can add to your real estate business, you may long for more control over your PDF files and additional functionality. There are numerous PDF editing tools on the market that ranges from $50 to several hundred. Most products offer feature comparisons between their product and competitor’s products. This allows you to purchase only the functionality that you will use.

• ScanSoft by Nuance provides multiple PDF solutions to fit nearly any real estate agents PDF technology needs. Features they offer include: password protection of PDF files, the ability to merge multiple documents into a single PDF, delete, add and reorder of document pages, and PDf form creation.
• For those looking for the Cadillac of PDF creation and editing tools, you need to go to the source, Adobe. The Adobe Acrobat 8 product line provides the ultimate feature set for working with PDF files with an emphasis on collaboration tools.

If you are currently utilizing the power of PDF technology to benefit your real estate business, please share your experience with us. What tools do you like? How are you using PDF files in the daily running of your real estate business?