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Forget What the Experts Say…You CAN Shortcut Your Way to Success with Social Media
By NikNik · August 23, 2010 · 18 Comments
The Social Media Experts I’m a fan of will tell you that if you want to succeed in applying social media as a business strategy that it requires planning, consistency, balance, originality, relevancy, and listening…among other things. And they would be right. But when it comes to real estate marketing, many agents struggle with working ON their business because they’re tapped by working IN their business. And for the most part, I’ve always considered that an excuse (myself included).
There is some validity however, to the shear amount of effort required in implementing social media marketing strategies….or ANY effective marketing strategies for that matter. And that’s why I’m not surprised when agents ask me if I can do “the social media” for them. But if you know me, then you know I’m not an automator…I’m an educator. Which means I prefer you learn about the new strategies available to you, best practices for using them, and how to measure their effectiveness. Read full story
Lost & Found: My Blogging Voice
By NikNik · August 15, 2010 · 4 Comments
The past year has been crazy for the Nicolay household…to say the least! Reggie started his new job with RPR…and has been passionately reaching out to curious agents and creating a variety of helpful resources that are soon to launch. I, on the other hand, have been extremely focused on my new company. Agent Evolution was born from our efforts right here on MTO! After all, many of you have regular questions for us…and occasionally ask for help with your blogs. So we answered by mixing my teaching skills with Chad’s blog shop to provide a full service new media company!
In the midst of this professional progression, we’ve definitely let our regular MTO blogging schedule slide. Let’s face it, something had to give! Read full story
Why I Wanna ROCK Agent Reboot!
By NikNik · June 28, 2010 · 9 Comments
A great opportunity to get excited about the future of real estate, and your role in it, is headed your way. Agent Reboot is a new conference tour created by Inman News. This road show of sorts is hosted by yours truly (Woohoo!) and Daniel Rothamel. The goal of the event is to examine and identify new technologies that are shaping and changing the real estate industry, and ideas on how they are being implemented…or should be.
This one-day party, oops, I mean conference will be taking place in 12 cities. My boogie shoes are packed for: San Francisco, Los Angeles, Seattle, San Diego, Las Vegas, Portland. And then your favorite Real Estate Zebra will be rocking: Denver, Houston, Chicago, Boston, Ft. Lauderdale, Washington DC.
So what goes down at an Agent Reboot you ask?
Well, as one of your hosts I can confirm that you’ll most likely learn something you probably didn’t know already. You’ll hear about the latest innovations in real estate from local brokers and speakers, as well as from many familiar industry rockstars! You’ll be invited to stop by, connect, and “tweetup” with attendees and speakers after the event. Oh, and checking out any of the top industry products and services in the EXPO may result in a handsome reward.
How-To: Manage Your Events Using WordPress
By Chad A. Johnson · May 27, 2010 · 10 Comments
In “4 Ways To Add An Event Calendar To Your Wordpress Blog“, we looked at options for adding an event calendar to your Wordpress website. The solutions were offered with an emphasis on sharing community events.
But, what if you have an event you are producing yourself? Maybe that event requires managing RSVP’s or even selling tickets to the event. You’ll need a more specialized system than a basic calendar. Fortunately, there are several Wordpress plugins that will help you pull your event off without a hitch. Read full story
iThink iNeed iPad for Real Estate
By NikNik · April 30, 2010 · 38 Comments
The future of real estate marketing, business productivity, and customer service is here. The iPad has arrived and if you think you don’t need another tech tool, think again. There are so many benefits of owning an iPad, both for personal and business use.
Let’s say you called all the local Apple stores today, managed to find an iPad just 90 miles away, and dropped everything to drive there on a mission (not even stopping to use the bathroom). Okay, you could have just added your name to the list on the Apple Website and waited patiently for a day or 2 (but what fun is that).
So you have the iPad now….time to put it to good use! To start, you need some apps. You won’t have the abundant choices like with the iPhone since it’s still early. But there are several iPad apps worth adding right away. Check out the following: Read full story
oneforty. Your Target for Twitter Tools
By NikNik · April 21, 2010 · 9 Comments
There’s an app for that! That’s what we’re told anyway. But how do you find the best apps to streamline business productivity and online sharing? When it comes to Twitter, there’s a site for that? Oneforty, and it’s “oneforty”…all lower case letters for those of you that would like to bring a smile to @pistachio’s face.
Anyway, oneforty is like your Target for Twitter tools. Sure I can go to Walmart…but the shelves are overstocked with so many items I get frustrated by the experience and make a b-line for the door while hoping nothing jumps out at me. Target, on the other hand, also offers a great variety of items, but the shopping experience is one that draws me in. It’s organized aisles invite me to stay awhile, assuring me I’ll find what I need….oh, and there’s a Starbucks.
Now oneforty may not have a Starbucks, but it does happen to be a comprehensive site for finding, rating, collecting, and sharing Twitter apps. And by Twitter apps, I’m also referring to any application which posts to, shares content with, and/or is relative to Twitter in any way. The site was founded by Laura Fitton “@pistachio”, author of Twitter for Dummies, is backed by a rockin’ development team, and advised by social media heavyweights @briansolis and @guykawasaki. Read full story
How To Consolidate Your Email Notifications…In A Nutshell!
By NikNik · April 16, 2010 · 2 Comments
I don’t know about you, but I get quite a few email notifications from the various social networks I engage in. From new Twitter follower notifications to Facebook friend requests and updates….my inbox can get uber-cluttered, uber-fast!
A new service called NutshellMail aims to be the Mr. Clean of your email inbox! With it, you can add all your social accounts, even other Webmail providers such as Yahoo, Gmail, and Hotmail. And instead of getting hit with a barrage of notifications you get one sleek email that gives you a daily rundown of social happenings from all your accounts!
I’ve been using NutshellMail for a couple of weeks now, and I find it to be a very useful way to consolidate all my email notifications. Which honestly reduces the distractions, stress, and organizational efforts I once dealt with.
So, exactly how does NutshellMail work? Read full story
Add To My Page: Roost Social Real Estate App
By NikNik · March 5, 2010 · 19 Comments
One of the best social media strategies for real estate agents is to become your network’s trusted advisor. And of course one of the best places to put that strategy into play is, without a doubt, on Facebook. So you create a profile and import your sphere list, now what?!
Well, as a real estate professional you can easily showcase your expertise and knowledge about your market area and industry trends. One of the ways I suggest doing this is by posting status updates that offer relevant info and/or tips your network would find helpful. Now some of you are already REALLY GOOD at sharing this type of info…and you might be so good at it that you decide to create a Fan Page to focus more intently on business.
Fan Pages are becoming more popular among real estate professionals for several reasons. Most importantly, Read full story
Customize Your Facebook Profile or Fan Page with Smarter Agent!
By NikNik · February 26, 2010 · 8 Comments
You may have heard of the popular Smarter Agent Mobile Application for real estate companies and professionals….but what you may not know is that they just released a Facebook application to compliment their mobile app!
First and Foremost
Smarter Agent is a mobile app platform that can be utilized and branded by agents and brokers. The app can be downloaded by consumers to search all MLS listings in their area. And it’s important to know that Smarter Agent works on virtually all mobile phone devices. Read full story
Realtor.com Launches New iPhone App & Makes Mobile Home Search Useful
By NikNik · January 12, 2010 · 10 Comments
I know the 12 Days of iPhone Apps are over, but I couldn’t help but share a brand new app that launches today! Realtor.com is making their 4 million listings accessible via the iPhone. In addition, they are providing agents and consumers with a rich set of features to make the most of their mobile experience.
Agents that already utilize Realtor.com to post their listings will be able to sync with their account via the app. Branding and contact information is carried over so that interested buyers can easily reach out to the agent, or even add the agent to their iPhone address book. In fact, an interested buyer can contact the listing agent in a number of ways with a single tap: ask a question, call agent directly, visit agent Website. Read full story
12 Days of iPhone Apps – Day 11: Yelp
By NikNik · December 22, 2009 · Leave a Comment
On the 11th day of iPhone apps,
MyTechOpinion blogged to you…
If it’s local info you request,
Augmented or not, Yelp is the best!
About Yelp:
Search for and receive reviews for local business and service providers while on the go. View nearby restaurants, stores, banks, etc. based on your location. Obtain a quick rating, reviews, contact info and directions. Filter your results via distance from, affordability, and what’s actually open. You can also bookmark your favorites and/or email them to friends. View the feed of real-time results for local reviews, quick tips, and added photos. Read full story
12 Days of iPhone Apps – Day 9: Animoto
By NikNik · December 19, 2009 · 4 Comments
On the 9th Day of iPhone Apps
MyTechOpinion blogged to you…
Animoto on the go,
Create & share a cool slideshow!
About the Animoto app:
It should be no surprise to you that we think Animoto rocks! So endorsing the Animoto iPhone app is something we’ve been meaning to do. With it, you create free 30 second animated slideshows, or a 90 second slideshow for $3. The app also syncs with your Animoto.com account. So all the slideshows you create from your desktop will be accessible. The Animoto app also sports share controls, making it easy to share your slideshow from your iPhone to social networks or via email with a special message to your recipient. Read full story
