MTO Interview: Behind the Great Real Estate Plug-In

By Reggie · June 30, 2008 · 4 Comments 

Recently Roger Theriault released a new plug-in for WordPress that makes displaying and marketing your real estate listings on your WordPress blog a snap. This new plug-in is called “Great Real Estate.” I was amazed with the thoroughness of this first release.  In my opinion, Roger has built powerful plug-with lots of future potential. See my introduction to Great Real Estate Read more

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Print Contracts And More from Your Car

By Chad A. Johnson · June 26, 2008 · 8 Comments 

For nearly 2 years now, I have been trying to write a post on mobile printers. The idea has always intrigued me. The ability to print contracts or a listing flier from your car or a coffee shop seems like the perfect fit for the mobile real estate agent.

The problem that I have had in writing the post has come that my experiences with mobile inkjet printers. Poor print quality and speed, and fragile Read more

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Are you missing lead generation opportunities with your IDX MLS search tool?

By Reggie · June 22, 2008 · 9 Comments 

As a real estate agent over the past few years you’ve been hearing more and more about buyers turning to the internet as part of the home search process. According to the California Association of Realtors, in 2007, 72% of home buyers actively used the Internet for home search.  Which means that you should be looking for new and innovative ways to enhance the online consumer’s shopping experience on your Website or blog.   Great user experience doesn’t mean you need to sacrifice strong lead generation tools.  Quite the opposite, you need the perfect combination of both.

If you think you may already have such a tool, ask yourself the following questions. Do you offer consumers the ability to visually search neighborhoods on an interactive map interface? Do you combine home details with state-of-the-art tools such as Google Street View? How about providing school and community information tightly bound with home details? Do you offer consumers more than one way to keep updated on new homes in your area?  Have I peaked your interest?

Recently I had the privilege of Interviewing Robert Luna, Director of Business Development for Diverse Solutions about their blistering hot IDX MLS search tool titled dsSearchAgent. With Robert, I focused my questions on lead generation, RSS and Read more

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Jott for Blackberry - The Secret To Speaking Your Emails

By Reggie · June 8, 2008 · 7 Comments 

In March I started using Jott for Blackberry ^beta, in hopes that I could save time by replying to email with my voice via my Blackberry. To my surprise this voice to email application was remarkable and accurate. Although as I’ve been talking with real estate agents I’m learning that many have not heard of this useful technology. That’s unfortunate because as a busy real estate agent you are probably sending many emails while out of the office and maybe even while you are on the road. Needless to say, emailing while driving can be dangerous.  If that email needs to be sent immediately, using Jott for Blackberry you can simply attach your Bluetooth headset and speak your email while keeping both hands on the steering wheel. (We are not endorsing emailing while driving…simply sharing the technology. )

How do I get started?
To start, Jott for Blackberry supports series 8800, 8300 (Curve), and 8100 (Pearl) models. If you are using one of these devices, simply visit www.jott.com/bb on your mobile phone and download the application. Note that once Jott for Blackberry is installed you will need an active Jott account to use the service. Easily get an account by visiting Jott online or from your mobile device after downloading the application.

Once Jott for Blackberry has been installed, you are ready to start sending emails by voice. Locate an email you would like to reply to and choose “Reply with Jott” or “Reply to All with Jott” from the top of the reply menu. Next Jott will speak a welcome message and ask you to press any key (except hang up) to begin recording. Then speak your email and keep it to less than 30 seconds in length.  Once finished speaking your email, simply hold down any button to send. You will also have an option to preview the recorded audio before sending the message. You’ll notice that within a few minutes of sending the voice message it will be Read more

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Add Cyberhomes To Your Real Estate Website, Blog or Single Property Site

By Reggie · June 2, 2008 · 16 Comments 

As a real estate agent looking to keep buyers and sellers on your website, blog or single property site, you realize the importance of providing local data that provides transparency to your market. Nevertheless finding the right data can be a daunting task. Not only does the data need to be accurate and updated often, but it needs to be presented in a way that encourages consumers to interact with it.

Today I’ll be sharing the Cyberhomes Smart Frame which will allow you to search by city or zip code then retrieve a unique URL to be framed into your site without cost. Although before I do, let’s review some of Cyberhomes strengths:

+ Over 100 million searchable properties with AVM
+ 575,000 records updated monthly
+ School scores
+ City boundaries
+ Neighborhood charts and graphs
+ Interactive heat maps

Ok, now let’s look at the steps needed to get the Cyberhomes Smart Frame on Read more

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How Mapping Can Market Your Sales History

By Reggie · April 20, 2008 · 6 Comments 

This is the first of a series of posts I’m writing about creative ways to utilize mapping in real estate.  I will show how a real estate agent can display their total history of home sales (or any other data for that matter) and showcase it on a WordPress blog using Google Maps. This unique approach to transparency may prove helpful for those agents that have a thriving sales history in a particular county, city or even neighborhood. Possibly rounding out the about me page.

I will not be using Google MyMaps to accomplish this goal because it does not have an import feature. You would need to plot each sale, one by one.  So those of you that have vast sales histories would have a labor intensive process. Also when done hand plotting the addresses, you would not be able to use that data again. (It’s not in a raw data file such as text delimited, csv or spreadsheet etc.)

So I will have you start by compiling a complete list of your sold properties in a spreadsheet.  You may already have this created, if so great! If you don’t have your complete sales history, try your MLS system as they may Read more

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When It Is Time to Call in a Professional

By Chad A. Johnson · March 17, 2008 · 2 Comments 

In my article, “Do You Treat Your Car Better Than Your Computer?”, I provided 8 ways that real estate agents can keep their computer performing at its best. There are times when simple maintenance isn’t enough. This is when you need to call in a professional.

Remember that you are a real estate agent and not a computer technician. Top agents know the value of an hour of their time and realize that spending 4 hours trying to fix their own computer costs more than having the system repaired by a technician.

From experience, trust me when I say that while your brother-in-law, cousin or neighbor may have good intensions, don’t turn to them unless repairing computers is what they do for a living. I have seen countless instances where matters were made worse by someone offering free assistance.

Where do you turn when you need a professional computer repair technician? Luckily, there are several options from local computer shops to big box store in-house repair to online support companies.

Here are just a few of the options available to real estate agents:

• Local Computer Shops and Technicians – There is something satisfying about supporting a local business person (especially if they will be buying or selling a home in the future). Many times, you can find a technician with much more experience than those working for the big box stores. There is more risk, though, since you don’t have a large corporation backing the work. Check out Chris Pirillo’s article and video, “Find Local Computer Repair” tips on finding a reputable local technician. One example of local support would be Loren Nason of Future of Real Estate Technology.
• Geek Squad – Probably the best know of the big box store services, the Geek Squad is Best Buy’s in-house computer repair team. You can have a “geek” fix your computer in 1 of 3 ways, you can bring your computer to a Best Buy, a “geek” can come to your house, or they can take over control of your computer remotely and repair many problems using your Internet connection.
• Firedog – Not to be outdone by Best Buy, Circuit City has created it’s own version of the Geek Squad, called Firedog. Their services and pricing are very similar to what the Geek Squad offers.
• Staples – Staples is now also offering its “EasyTech” computer support service. They can assist with repairs, maintenance and upgrades by phone, mail, in-store or at your home or office.
• Plum Choice – The grandfather of online computer support services, Plum Choice repairs your computer by taking control of your system remotely. Plum Choice is such a dominant player in this field that they provide online services for other companies, such as Firedog.

Just as having an attorney and CPA that you can rely on and trust is essential to the success of your real estate business, so is having a computer repair technician. As the saying goes, “time is money”, and time without email or the MLS is costly.

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Starbucks Makes Decision That Could Save Real Estate Agents Money

By Chad A. Johnson · February 23, 2008 · 6 Comments 

Don’t get too excited, Starbucks isn’t giving away free mochas. They are giving you an opportunity to get Internet access in Starbucks locations for free.Starbucks’ long time partnership with T-Mobile to provide paid Internet hotspots in the company’s stores is coming to an end. Starting in April, AT&T will be replacing T-Mobile as Starbucks’ Internet service provider.

The new AT&T-Starbucks deal provides AT&T DSL subscribers (those with 1.5Mbps packages or higher) with free Wi-Fi Internet access at all company-owned Starbucks locations. This means that your $25.00 a month home DSL connection will provide you with over 17,000 Wi-Fi hotspots throughout the country, free of charge.

I see this as real competition for cellular phone based mobile broadband services. My current AT&T mobile broadband subscription is costing nearly $60 a month. That is $720 a year. Ironically, most of the time that I use that connection, I am at or within walking distance of a Starbucks.

Once the transition to AT&T is implemented in my area, I will be cancelling my mobile broadband account and switching from cable Internet access to DSL at home.

With real estate agent budgets so tight right now, this tactic seems like a smart one. Besides, if you aren’t within 2 minutes of a Starbucks, you probably won’t be getting a cell phone signal anyway.

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Get Marketing, Get Real Estate, Get 4Realz

By NikNik · February 20, 2008 · 2 Comments 

If you are a real estate agent with a passion for technology and great marketing tips you should consider attending one of the upcoming 4Realz Internet Marketing Seminars. (Especially if you live in the SoCal region!) 4Realz featured speakers, Dustin Luther and Jim Marks, promise to share great marketing advice for real estate agents. I have witnessed Dustin in action several times. He has a great way of breaking down complex issues and helping you focus your time and effort in real estate marketing activities that get results! They currently have three seminars scheduled for Southern California (room for only 100 participants at each location).

• Los Angeles on March 6th
• San Diego on March 19th
• Orange County on March 31st

The type of material they plan to cover in the full-day course includes (1) quality website features and design, (2) engaging in existing social networks, (3) building an online community with blogs and (4) tracking and conversion to maximize return-on-investment.

The seminar costs $149 for a full-day course. This includes a light breakfast , full lunch, and 8 solid hours of valuable real estate marketing advice! Click here to register and check it out for yourself!

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Is eSignature Technology Right for Your Real Estate Business?

By Reggie · February 17, 2008 · 8 Comments 

As a real estate agent you probably have some basic understanding of how digital signature technology can help your real estate business. Maybe you could reduce the risk involved in holding and storing documents, gain time efficiencies by signing documents on the spot or even overcome geographical restrictions. Yet from my experiences many agents are sitting on the sidelines, not ready to jump in. Maybe it’s the result of not understanding how accessible the technology has become. Or is it the issue of legality?

First let’s address the legality of an eSignature. In 2000, the U.S. Congress passed a federal law titled Electronic Signatures in Global and National Commerce Act (ESIGN) to “facilitate the use of electronic records and signatures in interstate and foreign commerce by ensuring the validity and legal effect of contracts entered into electronically”.

With the ESIGN Act stating clearly that “a transaction may not be denied legal effect, validity, or enforceability solely because an electronic signature or electronic record was used in its formation.” It paved the way for companies to start creating today’s eSignature platforms. Today in real estate eSignatures can be accomplished with various technologies, such as VREO Real Estate Dashboard or DocuSign. However they both deal with the digital signature in different ways and both have distinct advantages.

VREO real estate dashboard is a software application installed to a tablet PC. VREO dashboard allows agents to sign contracts and documents with a stylus pen on the screen—without ever printing a piece of paper. Once you’ve collected the required signatures, simply send to the other party using your dashboards integrated email or fax options. This technology proves to be very convenient for the mobile real estate agent who wants to conduct business anywhere, anytime! Note: An Internet connection is not required to collect signatures.

• Free trial of VREO Real Estate Dashboard here
• Watch “The New Way”—A motivation mobile agent story

DocuSign on the other hand is an online solution enabling real estate agents to capture digital signatures via the web. As a result geographical distance between you and the recipient(s) is not an issue. In 2004, DocuSign integrated with Zipforms (Winforms) to provide online signature processing. As a result of the integration, real estate agents can print contracts into a “digital envelope” and then place “Stick-eTabs” wherever a recipient’s signature or initial is needed. This digital envelope is then encrypted and saved to a secure location. Your recipients will receive their invitation by email, and they will need to authenticate and sign the contracts. In the authentication phase the recipient must provide basic identification and pick a signature. Then it’s time for the recipient to review and sign. When complete, each of the parties is notified of the updated contracts.

• Watch the DocuSign Demo
• View DocuSign’s Special Brief on the Legality of Electronic Signatures
• Zipform eSign Details & Zipform/Docusign FAQ’s

Where are you with eSignatures in real estate business?

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Do You Treat Your Car Better Than Your Computer?

By Chad A. Johnson · February 5, 2008 · 1 Comment 

Many real estate agents have beautiful cars that get pampered. They are washed weekly. They get an oil change every 3000 miles and the recommended service calls are never missed.

Why do very few real estate agents treat their computers with such loving care?

In my experiences, most real estate agents use and abuse their computer until it crashes or slows to a painful crawl. Using my car analogy, that would be like driving your car, doing nothing more than filling it with gas, until it broke down and needed to be towed.

A computer is no longer a real estate technology nicety, it is a necessity. A real estate agent without a computer is without email, the MLS and marketing pieces. It is time to pamper your computer as you do your car. Bare in mind, you can rent a car to replace yours, but you can’t rent a replacement computer with your programs and data ready to go.

Here are 8 ways to pamper your computer that are equivalent to an oil change, wax job and 20,000 mile tune-up.

1. Plug every piece of technology into a quality surge protector. Notice how I used the word “quality”. Surge protectors are rated to handle different levels of power surges. These levels are measured in joules. The higher the number of joules, the better protected you are. I have seen power supplies, motherboards and processors get fried because a cheap surge protector succumbed to a powerful burst of power.Bonus Points: Purchase a battery backup with a built-in surge protector. This will protect your system from power failures that can corrupt your Windows installation. My desktop computer has been protected for several years using an APC battery backup devise.
2. Install a security suite, keep the definitions up-to-date and run system scans weekly. It doesn’t matter whether you like Norton, McAfee, Panda or any the other security programs, just make sure you have one. I recommend a security suite instead of just an anti-virus program. The threats out there require the extra protection.Just having the software installed isn’t good enough. New viruses, Trojans and worms hit the Internet everyday. You need to make sure that your security suite is downloading new definitions as they become available. This usually isn’t an issue until the subscription expires. You will know when this happens as daily reminders to renew your subscription will pop-up in your face. When this happens, renew your subscription or upgrade your software immediately.

   Lastly, your security program is going want to scan your computer completely on a weekly basis. Make sure that happens. That scan could identify and remove a dormant threat waiting to strike.

3. Run Windows Updates. There is something like 40 million lines of code in the Microsoft Windows operating systems. Anything that complex is going to have flaws and holes in it. To compensate for this, Microsoft continuously works to improve on the performance and security of Windows through patches and service packs.These patches and service packs are made available through Windows Update. Your computer will most likely download these updates automatically. When ready to install, a yellow shield icon will appear in the lower right corner of the screen. Click to install these.

   You can also get to Windows Update from a link in the Start Menu.

   Bonus Points: Go to Windows Update and click on the Microsoft Update link. The Microsoft Update system combines the Windows Updates with other Microsoft software updates. This means that your Office suite will get patches and fixes as they are released.

4. Install software and hardware updates. In my last article, Windows Vista for Real Estate Agents: Part II, I provided a list of websites for the major computer manufacturers’ download pages. You should become familiar with the page for your computer’s manufacturer. As hardware and software updates come available, install them.Several manufacturers have gone a step further by placing software on your computer that notifies you of updates and patches. A prime example of this is the Dell Support program.

   Software also needs to be kept current. As flaws are identified, program manufacturers will release updates to correct the issues. Many programs will periodically check for updates and notify you when they are available. Other programs require you to select an update option from a menu or you will need to go to the manufacturer’s website to look for updates.

5. Clean your computer. Sounds obvious, but this chore seldom is done. This doesn’t mean just wiping the monitor and keyboard down. You need to open the case and clean out the dust that accumulates thanks to the computer’s intake fans.The best way to do this is unplug everything and take the case outside (it is going to get messy). Open the case and vacuum out the bottom of the case (be careful to not touch any parts with the vacuum).

   Next, take a can of compressed air (available at any computer or office supply store) and blow out dust from the different components. DO NOT blow directly on any fans. It can be fun to watch the fan spin from this, but that is a quick way to damage the fan.

   When dust accumulates, it acts as an insulator, making your computer run hotter. The dust can also clog fans making them stop. An overheated computer can lock up or crash.

6. Place your computer in a well ventilated place that is off of the floor. Heat, dust and static electricity are the enemy of your computer, you need to place your computer in a location that is as void of these elements as possible.Computer running in closed cabinets can quickly overheat. Floors collect dust and carpets generate static electricity. If your computer must be placed on the floor, use something to prop it up a couple of inches. Many computer stores carry inexpensive stands to serve this purpose.
7. Use System Tools to give your computer a tune-up. Windows comes equipped with tools to boost system performance. Here are 3 that I use regularly and links to directions on using them.Disk Cleanup: Temporary files and other junk can accumulate on your system. This system flushes it all.

   Disk Defrag: When files are added to your computer, they aren’t placed in an orderly fashion. Windows will break up the data into chunks that fit the gaps on your hard drive. This makes it a chore for Windows to locate each piece when you want to use the files. Disk Defrag organizes your hard drive in a most logical, efficient fashion.

   ScanDisk: This system tool scans your hard drive for problems caused by hard disk failure, improper shut-downs, viruses and other issues.

8. Remove unused programs. Look into your computer’s Add/Remove Programs menu (located in the Control Panel). If you see programs that you don’t use and you have identified that they aren’t critical programs for aspects of your hardware or other software, remove them.Many computers ship with “bloatware”. This is software that companies pay to have put onto new computers. Many of these are trial or free versions of paid software. If you don’t plan on using those programs, get rid of them.

   You might find other programs that were vital to you in the past, but worthless now. One example I see a lot is software for an old Palm device that has since been retired, but the Palm Hotsync Manager is still active.

This computer maintenance checklist is simple to complete and should be manageable for any real estate agent. There are going to be times when you need to call in a professional. I doubt you fix your own car (that is what a mechanic is for). My next article will cover options for onsite, offsite and remote computer repair.

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Mapping Done The Right Way in Your Next Single Property Site

By Reggie · January 30, 2008 · 2 Comments 

According to the Internet vs. Traditional Buyers Survey conducted by California Association of Realtors (C.A.R.), mapping technology continues to be one of the highest-rated features used by Internet buyers. Yet when I look around, many real estate Websites are either not leveraging maps at all or using old mapping interfaces to display homes and community info. Now don’t get me wrong, I do understand that this technology can be expensive to deploy. But as a real estate agent you do have options. Why not include the latest mapping on your next single property Website? Check out these two killer features from RealBird and MyMarketWare.

RealBird
Is Google street view available in your area? If so you are going to enjoy the directions from Zoltan over at RealBird. He recently posted on a very simple way to manually embed Google’s street view into your next listing publisher design. This view will give home searchers an up close view of local streets and neighborhoods as if they were driving down the street. Potential buyers can visualize their drive to the freeway or downtown without leaving their chair.

MyMarketWare
Our own NikNik offers MarketSites to real estate agents utilizing the latest in satellite imagery called pictometry. These visually pleasing aerial photos come from Microsoft Live and the give your web audience a surprisingly clear view of the neighborhood. Click your mouse on the satellite image and drag to explore new areas. Zoom in to 20 meters for an extreme and detailed close up. Take a look at backyard conditions, as well as distances to schools and park–you can do it all.

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