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The Art of Social Listing Exposure

By: NikNik · Posted on December 13, 2010 · 33 Comments

If you’re looking for the article that tells you how to blast your listings out to everyone on the Web, this isn’t it. If you’re looking for the article that gives you a list of all the Facebook apps that auto-post listings to your business page or wall…this still isn’t it. But if you want to know how to share your listings in a socially engaging manner on Facebook or even Twitter…then you indeed came to just the right place!

Nearly every time I teach a Facebook class to real estate professionals there is usually one agent who asks (right from the beginning), “How do I post my listings to my wall or tab?” And my reply is most often not the answer, but a question, “If you’re a consumer do you start your search for a home inside Facebook?” (Usual reply: “uh no”) Yep…that’s what I thought.

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Get Smart with Any Mobile Phone

By: NikNik · Posted on June 15, 2009 · 4 Comments

If you own an iPhone then you’re probably appreciative of the thousands of apps to choose from that can assist you with your daily work tasks. However, if you own a Blackberry or other mobile device you may be frustrated with the fact that many of the real estate specific apps are NOT available to you, or have limited functionality.

ENTER: Smarter Agent, a real estate marketing company that has solved the fragmentation of mobile with a listing search application that is now available on virtually every cell phone.

Smarter Agent works with all major wireless carriers and mobile devices. It uses GPS to locate a user’s location and find real estate listings in their area. Search results include: price, square footage, estimated mortgage, taxes, features, interactive map, beds/baths, pictures. Consumers can also search by address, community name, city or zip code.

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Why TweetLister, When You Can Just Twitter

By: NikNik · Posted on May 21, 2009 · 29 Comments

What is TweetLister?

TweetLister is a new Twitter tool specifically created for real estate agents. Signing up for the free service allows you to post, schedule and manage real estate listings on Twitter. Track clicks received on your listings, as well as collect and download contacts you get through those listings (available via an Excel Report).

While I see the benefit of scheduling resourceful tweets to share with your network (aka “drip tweets”) throughout the day, I don’t recognize the benefit of ONLY twittering your listings. As a real estate professional on Twitter, your goal should be to become your network’s trusted advisor. This means you should be sharing what makes you a great source of related information. Yes, listing information is important to your local network (for those planning to transact now or in the near future). But what about the vast majority who are not transacting. Surely you want to maintain your connections and provide resourceful and local information so that when those in the majority are ready to transact, they call you!

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MTO Interview: Behind the Great Real Estate Plug-In

By: Reggie · Posted on June 30, 2008 · 4 Comments

Recently Roger Theriault released a new plug-in for WordPress that makes displaying and marketing your real estate listings on your WordPress blog a snap. This new plug-in is called “Great Real Estate.” I was amazed with the thoroughness of this first release.  In my opinion, Roger has built powerful plug-with lots of future potential. See my introduction to Great Real Estate [Read more...]