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10 Social Media Lifeskills for Real Estate Professionals

If you have kids, then you probably know that most schools teach character education along with the ABC’s and 123’s. And when I was teaching elementary school, there were 10 lifeskills in particular that I focused on with my class each year: integrity, active listening, effort, respect, caring, responsibility, cooperation, trustworthiness, courage, diligence.

These lifeskills set the stage for better communication between teacher and student, student and student, and even child and parent. The lifeskills provided me with the opportunity to help my students interact more positively, engage in cooperative learning, and problem solve when disagreements arose.

With the advent of new marketing techniques (namely social media strategies), it seems rather apparent that we should infuse the lifeskills we learned back in the day (when we began learning to better communicate and cooperate) within our current business goals and strategies. So I’ve taken character education full circle here by suggesting the following: “10 Social Media Lifeskills for Real Estate Professionals”.
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Next-Gen iPhone Details Revealed?

Today when I checked my reader I was excited to see rumored details of the next-gen iPhone from the Wired Gadget Lab. The article claims the latest iPhone will be released on July 17th and will include many hot upgrades, such as:

*  32GB and 16GB storage ($199 and $299 price points to be maintained)
*  3.2-megapixel camera (up from the current 2-megapixel camera)
*  Video-recording and editing capabilities
*  Ability to send a picture & video via MMS
*  OLED screen
*  1.5 times the battery life of the current models
*  Double the RAM and processing power
*  Built-in FM transmitter
*  Apple logo on back will glow
*  Rubber-tread backing
*  Sleeker design
*  Built-in compass
*  Turn-by-turn directions

It’s easy to see how these new features are great for iPhone users, but how will they affect the average real estate agent?  Many non-iPhone users will argue features like mobile video and MMS have been on other mobile devices for some time now.  But the reality is that other devices are missing the slick yet extremely powerful interface of the iPhone combined with the flourishing iTunes app store.

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The Crunchies 2008 – One Geek Girl’s Night Out!

Although I spend much of my time inside on the computer, I managed to pry myself away and geek out at TechCrunch’s 2nd annual Crunchies Awards last Friday night. The event was held at Herbst Theatre in San Francisco and was attended by top tech-heads  Mark Zuckerberg  (CEO & founder of Facebook), Evan Williams & Biz Stone (founders of Twitter), Marissa Mayer (Product Manager for Google), Loic Le Meur (CEO of Seesmic), and yes, @McHammer!

The awards ceremony was a mish-mash of tech presenters, mini-interviews, and fairly predictable commentary. But thanks to the hilarious and highly technical musings offered by the Richter Scales new hit, the Standford Mobile Phone Orchestra (who played Stairway to Heaven on their iPhones), and the spicy Sesame Street inspired videos via Loren Feldman…..the event was worth the $65.

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Focus Your Social Media Marketing

Ever find yourself in Facebook’s spine and wonder how the last 3 hours flew by and all you have to show for it are a couple of pokes and Funwall messages? It’s happened once or twice to me. Real estate professionals have a complex task when it comes to staying focused in the distracting world of social media. First and foremost, understand why you are there and develop a personalized strategy.

Social Media Marketing (SMM) is taking off as a standard soft sell approach to Internet Marketing. That doesn’t mean that some marketers don’t take advantage of networks and become annoying spammers. It’s the best social media marketing gurus that can effectively target, communicate, and appeal to a desired audience.

Social Media Marketing takes place at all your favorite social networking sites:  Facebook, ActiveRain, RealTown, LinkedIn, MyBlogLog, Flickr, Digg, Stumbleupon, Twitter, YouTube, etc.  These social media sites usually incorporate some form or mashup of [Read more...]