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Sidebar "Bling" Cross Promotes Your Online Presence
By Reggie · December 10, 2007 · 13 Comments
These days real estate professionals are members of social sites, online communities, blogs and more. So how do we deliver a consistent brand and message over so many tools? Also how to we channel interested parties to our other communities? One way is to use a similar sidebar for each application.
Introducing the BLING Widget for Real Estate Agents
Since we have not seen the perfect sidebar bling application for you real estate agents, we developed one for you to use. You will notice in “Step 7″ I instruct you to use the full path to the icons. This is so that you can use this code on real estate networks like Activerain, Facebook and more without making further changes.
Here is an example of the buttons I have created for your use.
(Buttons from left to right: LinkedIn, Facebook, RSS, Activerain, Zolve, MyBlogLog, Google MyMaps, Friendster, Trulia Voices, Zillow and RealTown Real Estate Network.)
DOWNLOAD ZIP FILE OF BUTTONS HERE.
IMPORTANT: If you are adding this to your blog, please make a backup of your template before beginning so you can easily restore things if you need too.
Step 1:
Create a new folder on the root directory of your website or blog and title it “bling”
Step 2:
From the icons I’ve created, choose the specific icons you want to use on your sidebar widget and add them to your newly created folder titled “bling”. (Note: Choose either the .jpg files or the .png files. PNG files have a transparent background.)
Step 3:
Start by opening notepad or your HTML editor. Now you will be adding the code from each step to the blank notepad document. Please add each snippet of code to notepad in the order below. If you are advanced, the complete code is avaliable here.
Step 4
Copy the code below. Now paste into the notepad document we opened in Step 3. The code we just copied is for the header of our widget. The widget title is”Find Me Online” If you would like to use a different headline, replace those words with your own. You can also update the header and border color by replacing the hexadecimal (6 Digit) color with one from this chart.
Step 5
Copy the text below. Now paste this code after the code above. We will be editing it as follows:
Replace [Insert URL of Personal Photo] with absolute/full URL to photo. (i.e. http://www.mytechopinion.com/images/reggie.jpg) (Tip: Ideal width is 75 pixels or less)
Replace [Insert Name] with your name
Replace [Insert Company Name] with your company or blog name
Replace [Insert Your Blog or Website URL Here] with your actual URL
Step 6
Copy the code below. This is the DIV for the buttons. Please paste to our open notepade file after the previous code.
Ok, now you will start to add the buttons for your widget. 4 buttons will fit on each row. If you are using more than 4 buttons, you can add another DIV by preforming Step 6 again. This will create a 2nd row of icons.
Step 7
Earlier you added the buttons for your widget into a newly created folder. Now find the corresponding code from the options below. Then add each desired to your notepad or open editor. Look for “<!–Insert Buttons to the left of this block–>” and paste the button(s) code before it.
LinkedIn
Replace [Insert LinkedIn URL] with the link to your LinkedIn Profile.
Facebook
Replace [Insert Facebook URL] with the link to your Facebook Profile. Also replace [Full Path to Image] with your full URL to the image.
ActiveRain
Replace [Insert Activerain URL] with the link to your Activerain Profile or blog. Also replace [Full Path to Image] with your full URL to the image.
RSS
Replace [Insert RSS URL] with the link to your RSS feed URL. Also replace [Full Path to Image] with your full URL to the image.
Zolve
Replace [Insert Zolve URL] with the link to your Zolve profile or blog. Also replace [Full Path to Image] with your full URL to the image.
MyBlogLog
Replace [Insert ByBlogLog URL] with the link to your MyBlogLog Community. Also replace [Full Path to Image] with your full URL to the image.
Friendster
Replace [Insert Friendster URL] with the link to your Friendster URL. Also replace [Full Path to Image] with your full URL to the image.
MyMaps
Replace [Insert MyMaps URL] with the link to your custom Google MyMaps page. Also replace [Full Path to Image] with your full URL to the image.
Trulia Voices
Replace [Insert Trulia Voices URL] with the link to your Trulia Voices profile. Also replace [Full Path to Image] with your full URL to the image.
Zillow
Replace [Insert Zillow Profile URL] with a link to your profile on Zillow. Also replace [Full Path to Image] with your full URL to the image.
RealTown Real Estate Network
Replace [Insert RealTown Profile URL] with a link to your profile on RealTown Real Estate Network. Also replace [Full Path to Image] with your full URL to the image.
Simplifying Real Estate Agent Laptop Purchases
By Chad A. Johnson · December 2, 2007 · 4 Comments
In my real estate agent desktop buying guide article, I wrote that “purchasing a new desktop computer can be a confusing experience”. Unfortunately, purchasing a laptop computer is an even more confusing task for the average real estate agent.The added confusion is brought about by the numerous incarnations of laptops available. From tablet PC to ultra-portables to huge desktop replacements, each style of laptop fulfills a different need. This means that there is no perfect laptop for everyone. Look to the matrix below for things to consider when choosing which laptop form-factor to buy.
Component Selection
Buying a laptop computer requires you to pull out your crystal ball and look into the future. Upgrading a laptop is difficult, costly and sometimes impossible. Buy more computer than you need today to allow your laptop to meet your needs for 3 or more years in the future.
Processor
The Intel Core 2 Duo processor is the way to go. Intel’s mobile processors are faster and more energy efficient (think battery life) than the competing AMD chips.
If available, look for Core 2 Duo processors running on an 800Mhz front-side bus (FSB). These processors cost a bit more, but their inclusion of tomorrow’s technology will extend the usable lifespan of your laptop.
Operating System
For real estate agents, Windows Home Premium will most likely meet your needs. This Home Premium includes all of the multimedia functionality that you will need in your daily marketing efforts.
If features like integrated backup, remote access and data encryption interest you, look to Vista Ultimate.
For a comparison of the Windows Vista versions, see Microsoft’s website.
Display
The size of the display is directly connected to the size of the machine, but there are several choices that you need to consider outside of size when choosing a laptop display.
Glossy or Matte Finish?
The glossy finishes look impressive. Colors tend to be very rich and vibrant. There is a huge drawback to these displays, the glossy finish is very reflective making them difficult to use in well lit environments. Unless you tend to work in the dark, go for a matte finish.
LED lit displays are starting to hit the market. These displays are brighter, thinner, last longer and use less power. The only downside of this technology is the current premium price.
Video Card
Windows Vista needs video power to run smoothly. When purchasing a laptop, buy the most powerful video card option offered, whether from nVidia or ATI. Integrated video cards just don’t cut it.
Memory
Nothing will make you dislike the Vista operating system more than not having enough RAM to run it properly. 2GB of RAM seems to be the sweet spot for best performance.
Hard Drive
Buy the most capacity that you can afford. The extra space is cheap and you will invariably need it at some point.
If speed is more important than storage capacity, consider a 7200 RPM hard drive.
Optical Drive
Blu-Ray and HD-DVD drives are still too expensive to recommend. Go for a DVD-RW drive and consider a Lightscribe model to add a bit of flare to your discs.
Wireless Card
All laptops should have a wireless card to allow you to connect to the internet at home, the office and other hotspots wirelessly. While the new 802.11N standard has yet to be ratified, the latest draft is showing a lot of promise and they are backward compatible with the “B” and “G” standards. Buy a laptop with an 802.11N wireless card to enjoy faster, stronger wireless connections in the future.
Mobile Broadband
While a wireless card will give you limited mobile connectivity, a cell phone based broadband connection will truly make you a mobile real estate agent. Many laptops offer multiple provider options for mobile broadband integration. This integration is very convenient, but it does tie you to a cell phone provider. Add-on cards, like the one recommended in our real estate technology holiday gift buying guide, will offer more flexibility to change providers at a later date.
Bluetooth
Uses for a Bluetooth connection are increasing as more Bluetooth-enabled products hit the market. With an integrated Bluetooth card, you can use:
- your smartphone as a modem
- wireless headphones to listen to music or movies
- VOIP services (Skype) with a wireless headset
- a wireless Bluetooth keyboard and mouse
Battery
This is a no-brainer. Buy the high capacity battery. It may add weight to your laptop, but the added time away from a power outlet is worth it.
Sound
I have never been concerned with sound card options in a laptop. For what a real estate agent uses a laptop computer for, the integrated option will meet your needs.
Webcam
I have seen real estate agents send video emails originated from their webcams. Webcams are also handy for keeping in touch with distant friends and family.
Docking Station
I love my docking station. When I get to the office, I simply connect my laptop and I instantly have a full keyboard and mouse, a huge LCD monitor, Internet connection, printer connection and the battery charges. It makes my portable laptop into a desktop computer. This is perfect for real estate agents who use a laptop as a primary computer.
If you want a docking station, you need to make sure that the laptop you choose has a dedicated docking station connection. Otherwise, you are forced to use a USB-connecting model and those products are junk. Look at HP Pavilion or Dell Latitude laptops for quality docking station options.
16 Holiday Gifts for Real Estate Techies
By Reggie · November 12, 2007 · 8 Comments
NikNik, Chad and I put together a list of some useful pieces of technology for real estate agents everywhere. Thanks to NikNik, we even have a few accessories this year. Have fun shopping!
Reggie’s PicksLenovo Think Pad Tablet PC
In my opinion, convertible tablet PC’s are built for real estate agents. The tablet technology allows for real estate agents to sign contracts on screen and start the paperless revolution. This year I’m recommending the Lenovo Thinkpad X61. The Lenovo Thinkpad X61 offers Intel’s Core Duo processor, embedded EV-DO or HSDPA modem for integrated wireless broadband, long battery life and strong benchmark scores for performance. Just keep in mind to get the small 12.1 footprint, the Lenovo Thinkpad X61 does not include an integrated optical drive. [see specs]
Garmin Nuvi 660
The Garmin Nuvi 660 is the perfect portable GPS Technology with a sleek 4.3 inch display. This state-of-the-art navigation system provides 2D or 3D maps and turn-by-turn voice directions. It also offers a complete “points of interest” database for local restaurants, gas, ATM’s and more. Also stop getting surprised by accidents and road conditions with an optional traffic package from XM NavTraffic® or MSN® Direct. Even use the Nuvi 600 to play MP3’s or display JPG’s of that next listing you’re visiting on buyers tour. (also checkout the Nuvi 770) [see specs]
Wireless Broadband: USB727 or U727 Modem
Two pieces of technology every mobile real estate agent should have is wireless broadband internet and a sleek flash drive. So why not combine them. The Verizon Wireless USB727 and Sprint U727 both do exactly that. Now get a 4BG of microSD™ memory, combined with a next generation mobile broadband on the EV-DO Rev. A network. Also note, this little device comes with out-of-box support for Windows XP, Vista, Mac, and Linux.
MII Flashcam
Open houses and other real estate activities often mean you may be alone for periods of time. Your safety is of top importance! Carry the MII Flashlight, and video/audio recorder. The MII Flashcam comes with one gigabyte of RAM capable of storing 1 hour of quality audio and video. The MII also supports night vision technology, allowing you to convert evening into daytime on the 1.5” TFT-LCD color Display. The MII is water resistant and provides 3 ½ hours of continuous operation. [Sold Here].
Photoshop Elements 6.0
Do you have the right software for organizing and editing your real estate photos? Photoshop Elements provides many powerful tools in an easy to use software package. Tag your photos with keywords, use touch-up tools to enhance your photos color and contrast. Easily resize, crop and more. Even find the best photos for the MLS and print marketing by using the side-by-side viewing feature. [see features]
NikNik’s Picks
Acme Made Laptop Cases
Acme’s laptop cases make real estate on the go—sleek, sassy, and practical! Acme Made laptop bags combine style, functionality, and affordability. Dimensions and suggestions are provided to ensure your laptop acquires the right fit. Check out “The Clyde City” for him and “The Trixy” or “Slim Cargo” for her.
Blue Tooth Headset
I can’t leave home and be expected to multi-task to my greatest potential without my Bluetooth headset. Driving and other real estate tasks become “hands-free” via wireless connection to your headset. I’m a fan of the Jabra Bluetooth Headsets, the BT2020 in particular. The BT2020 has the latest Bluetooth 2.0 technology. [see specs]
Microsoft Streets & Trips 2008
Load it onto your laptop, attach the small GPS locator and you’re good to go. Get to know a new market area, create informative brochures based on your neighborhood analysis, or create mashups of your sold properties—perfect for prelisting presentations. [take a tour]
Mobile Office
This item is so popular that it’s often sold out. Keeping your car clean when it’s used as your daily office is easier said than done. But with the Lewis N. Clark Travel Business Center, you can keep your notepads, pens, files, digital camera, flyers, snacks, etc. secure and organized. And when showing property, just fold, zip and place in your trunk.
iHome Portable Speaker for Nano
The Bose Sounddock provides great sound with minimal setup. My good friend (Sarah) even brings it on our business trips. But at $300, it’s an item you won’t want to lose or leave at an open house. Another great option for real estate agents is the iHome Portable Speaker for your Nano. At only $30, you can set the mood with quiet background tunes at your next broker’s tour/open house for a bargain!
Chad’s Picks
Dell XPS M1330The technology driven real estate agent needs a laptop that includes the latest multimedia functionality while remaining portable. The Dell XPS M1330 is just that. Only 0.87” thick, the XPS M1330 is a 13.3” widescreen laptop that can be configured with a hi-def LED screen, a 320 GB hard drive for ample storage space or a 64GB solid state drive for performance and reliability, up to 4GB of RAM and a slot-load DVD burner. There is also a choice between AT&T, Sprint, and Verizon for mobile broadband. [see specs]
Dell XPS 420
Thought about incorporating video and audio files into your real estate marketing plan? You’ll need a computer with tons and storage and serious power to handle file editing and conversion. The Dell XPS 420 is ready to incorporate the 45nm next generation processors. A fully configured XPS 420 includes an integrated LCD to access songs, pictures, video and system settings without using the keyboard, Adobe Elements Studio, video and audio inputs on the front panel, a remarkable 2TB of storage, a Blu-Ray drive, an eSATA connector, 10 USB ports, and a deck-top device storage area with cable routing. [see specs]
HP Officejet Pro L7680 Color All-in-One
Upgrade the printing, copying and faxing capabilities of the real estate agent in your life this holiday with HP Officejet Pro L7680 Color All-in-One. This device is fast, touting laser printer speeds from an inkjet printer. The built-in Ethernet connection allows for easy sharing of this all-in-one with multiple computers. The unusual feature of standard duplex printing makes double sided printing a breeze. [see specs]
Lexar ExpressCardTM SSD
The more multimedia based real estate technology becomes, the more storage space we need. To increase the storage capacity of your laptop computer without messing with a hard drive upgrade, look to a solid state express card drive. The Lexar Expresscard SSD can quickly add up to 16GB of extra storage to your laptop. Just slide the card into the express card slot on your machine and it is ready to use. [see specs]
Seagate FreeAgent Pro
Need to back up your real estate business? The Seagate FreeAgent Pro 750GB drive is a cutting-edge backup and storage device. The forward thinking design of the FreeAgent includes the latest and fastest external connection, eSATA, for blazing transfer speeds. For those without eSATA, a USB 2.0 and 2 Firewire ports are also available. The included software makes for simple system backups, “goof-up” safe version storage and automatic data duplication and transfers to email, an iPod or Shutterfly. [see specs]
Panasonic Lumix DMC-TZ3
A good wide-angle lens will improve real estate listing photos by including more of a room in a single shot. Without investing in a digital SLR, choices for cameras with strong wide-angle functionality are limited. The Panasonic Lumix DMC-TZ3 includes a 28mm equivalent wide-angle lens that extends to a 10X optical zoom. Optical image stabilizer aids a shaky hand, a high sensitivity mode makes shooting fast moving objects easier and the new SDHC memory cards are compatible, providing 8GB of storage on a single card. [see specs]
Interview: Brian Wilson of the Zolve Real Estate Network
By Reggie · October 29, 2007 · 2 Comments
Many real estate agents understand establishing an online presence is more important than ever. But not only an online presence…you want to generate some business! That’s why the social network(s) you choose for your real estate business should have strong referral tools built in. One such system is Zolve.com. Recently I cornered Brian Wilson, founder of Zolve, and asked him some questions. Read the interview below.
Q. In your words, what is Zolve?
A. Zolve is a business exchange platform for industry professionals built to simplify the inefficient, time consuming process of referral tracking, its paperwork and locating like minded professionals to work with. It is a marketplace of real estate professionals where people can objectively evaluate and select a local expert in their market.
Q. How do you see Zolve benefiting real estate professionals?
A. Several ways. First and foremost, Zolve’s platform completely systematizes the entire referral process so it can be executed and tracked online. Secondly, the Zolve network will be comprised of members with online profiles and consumer ratings that simplify the process of choosing referral partners. Of high importance, it helps real estate professional to “be found online” which is no small challenge. There needs to be some reasonable alternatives to every web-based real estate professional in a market all competing for the first 10 search results on the search engine. Zolve provides a technology economy of scales that allows members to be found in an objective marketplace.
Q. How do you see Zolve streamlining the referral process?
A. Zolve provides binding referral contracts in an easy to use “referral wizard.” I can send a digital referral agreement in a few minutes and the member on the other end will get an email alert which will allow him/her to accept, decline or discuss it. Once a referral in place, the receiving member is automatically prompted for regular progress reports and all communications between the cooperating members are stored in a permanent transaction log. Zolve also provides members with a host of exclusive online social and marketing tools to handle inbound and outbound referrals and interview requests.
Q. How will Zolve differ from ActiveRain and other social networks?
A. Zolve is a platform built to process referral transactions. That’s its primary function – to serve as a business tool. All of its social features are designed to support the business center within the platform. Active Rain and other social networks work completely the other way. Their business tools are designed to support the social network. We have designed this network so the time spent on it results in business and is thus productive time. Every decision we make in continuing to evolve Zolve and add features answers the question, “How can we directly help the agent on the street grow his/her business?”
Q. What social tools does Zolve provide real estate professionals?
A. They are considerable. To begin with, Zolve is also an online community – a group of like-minded professionals gathered for mutual benefit. Zolve members create a virtual sphere of influence comprised of other members with whom they have or would like to do business. Each receives a personal blog that allows them to leverage their expertise and local market knowledge. We have built this blog and are continuing to improve this blog so that it can be used as a truly consumer-facing tool. In fact, we are currently developing an option that members can have their profile look one way to non-logged in viewers and differently to fellow members. Thus, the agent who has a static website that is not producing business for them could use their Zolve profile both as a network profile page to interact with other professionals and as their consumer facing website/blog. This will enable them to focus their marketing investment and time into one online brand rather than managing several. Zolve also provides a rating and feedback system that will serve to police the activities as it does on eBay, creating an accountability system that helps ensure that the customer willg et the best possible service.
Q. How can a real estate professional expand their sphere through Zolve?
A. They very same way professionals expand their sphere through a network like LinkedIn. At its core, Zolve provides its members with a new source of business by granting members access to inbound referrals from across the country and globe and connecting them with a community of reliable practitioners to whom they can confidently refer business. A big difference in Zolve is that our members grow their sphere visually. We created a Google Map mashup for each of our members that shows visually where they are connected. With one click of a mouse, they can look beyond their own sphere of influence and view their “sphere network” which shows their network’s sphere of influence as well. Thus, a member with 15 members in his/her sphere can now be connected within one degree of association to thousands of people worldwide, graphically.
Q. Is Zolve only for Real Estate agents? Who else should join?
A. Zolve is absolutely not just for agents. We have members who practice in many real estate service areas and actively encourage them to participate in the platform.
If I am real estate professional like a lender or inspector and I generate most of my business by building relationships with REALTORS®, I want to be on a referral network where top professionals from markets across the country are building out their networks.
If I am selling vacation property in St. Thomas, I want to be on a network where real estate professionals who have clients with 1031 funds or 2nd home aspirations can find me as a trusted, proven professional off-shore.
If I am a real estate technology provider, I want to be on a network where real estate professionals who are willing to pay for an online service are actively trying to build their online brand. I could probably fill a need that they are experiencing.
I want Zolve to become the answer to this problem… if my mom in Bloomington, Indiana wants to refinance her home and asks me for help, I would love to be able to go to Zolve and screen the 5-6 lenders on the network for that market and be able to read 3-5 customer and real estate professional feedbacks on each of them to determine who would be the best fit and take the best care of my mom. I would like the fact that the person that we choose for the job would know that when the refinance closes, my mom as the customer and me as the referring member will both rate him/her on objective criteria that will “stick” to him forever. This is a layer of accountability that does not currently exist. As it is now, if this lender takes advantage of mom or does a terrible job, he has lost nothing in terms of future business since I am an out of state REALTOR® who never sends referrals to his market anyway. Zolve solves that problem.
Q. How should an interested party get started?
A. Go right to Zolve.com and sign up for a 30-day free trial. If you like it, then on day 31, you will be charged $34.95 for the whole year. At this membership you can do everything on Zolve to include sending referrals, except receiving referrals. To accept a referral on Zolve, you must upgrade to our regular membership rate of $40 per month or save 20% by prepaying the year.
Q. Why join now?
A. I think for those early adapters who understand the need to use systems to save time, save money, and expose themselves to new opportunities during a slow market, then Zolve can be an important component of their business. Zolve is a solution that enables its users to take part in a global real estate market that they would otherwise never get exposed to. For the cost of one business lunch, you can be found online by real estate professionals across the country looking to do business with someone in your market.
For those who tend to procrastinate, I say put off your procrastinations. Get started now. Build your profile and send some referrals whether they be customers across state lines or to the lender you are already using in your market. The advantage is that you and your network can begin earning valuable ratings & feedback that will translate into business you would have not otherwise have in the future. Take advantage of our offers to elevate your current network online and to build a new book of business.
Add PDF Conversion to Your Real Estate Technology Arsenal
By Chad A. Johnson · October 20, 2007 · 9 Comments
The PDF (Portable Document Format) has long been the document standard for the Internet age. PDF files are small in size, are platform independent (can be opened on Windows, Apple, Linux, Unix), don’t require expensive software to view, and are non-editable duplication of the original files.
PDF files are the perfect format for many of your real estate document needs. Can’t email a Microsoft Publisher file because the file size is too large or the recipient doesn’t have Publisher, convert the file to the PDF format and the problem is solved. Need to email a Microsoft Word document to a client, but you don’t want any verbage to be changed, convert it to PDF and send it with confidence.
There are many ways that you can incorporate PDF files into your real estate business without shelling out hundreds of dollars for a full version of Adobe Acrobat.
- Zipform (Winforms) has the capability to convert forms into PDF. Real estate agents can then email the forms, confident that they can be opened by the client and can’t be modified before being signed.
- Microsoft Office 2007 provides a “Save as PDF” feature for those download a free add-in. Instantly convert Word docs, Excel spreadsheets and Powerpoint slides into PDF files.
The very popular Paragon MLS system offers PDF conversion of listing reports with a simple click. This allows for MLS reports to be inserted into listing presentations in a cleaner manner. - Many free PDF distillers are available on the market. These programs create a pseudo-printer on your computer. Anything that can be printed can be converted to PDF by printing to that pseudo-printer. This is great for converting web pages into PDF. Take a look at Cute PDF and PrimoPDF for this functionality.
- Adobe, the creator of the PDF standard, has added an online PDF conversion service.
Once you have gotten a taste of how much value the use of PDF files can add to your real estate business, you may long for more control over your PDF files and additional functionality. There are numerous PDF editing tools on the market that ranges from $50 to several hundred. Most products offer feature comparisons between their product and competitor’s products. This allows you to purchase only the functionality that you will use.
- ScanSoft by Nuance provides multiple PDF solutions to fit nearly any real estate agents PDF technology needs. Features they offer include: password protection of PDF files, the ability to merge multiple documents into a single PDF, delete, add and reorder of document pages, and PDf form creation.
- For those looking for the Cadillac of PDF creation and editing tools, you need to go to the source, Adobe. The Adobe Acrobat 8 product line provides the ultimate feature set for working with PDF files with an emphasis on collaboration tools.
If you are currently utilizing the power of PDF technology to benefit your real estate business, please share your experience with us. What tools do you like? How are you using PDF files in the daily running of your real estate business?
Center for Realtor Technology Talks Tech
By Reggie · October 17, 2007 · Leave a Comment
Today over at Inman, Jessica Swesey has interviewed Keith Garner of the Center for Realtor Technology. As you know, the Center for Realtor Technology is a part of the National Association of Realtors. Listen to Keith’s view on real estate technology and a few new technical applications that have become available.
Reduce, Reuse, and Recycle Your Real Estate Technology
By NikNik · October 15, 2007 · 6 Comments
I’m often asked about new real estate technology, but I’m rarely (if ever) asked what to do with the old technology left behind. And if you are technological enthusiast as I am, then you may be upgrading your computer and other electronic devices as often as the seasons change. So, what do you do with your old technology? My kids love adopting my old Blackberries, MP3 players and computers. But eventually even they outgrow these devices…and I’m left with quite a pile of “e-waste”.
What is e-waste?
E-waste is electronic waste that includes computers, mobile phones, entertainment electronics like TVs and VCRs, fax machines, copiers, and any other tech items that have been discarded by their original users.
How does e-waste affect our environment?
The United States generates more e-waste than any other nation, according to the Environmental Protection Agency. Electronic waste represents 2 percent of America’s trash in landfills, but it equals 70 percent of overall toxic waste. E-waste is of concern largely due to the toxicity and carcinogenicity of some of the substances if processed improperly. Toxic substances in electronic waste may include lead, mercury, and cadmium. Carcinogenic substances in electronic waste may include polychlorinated biphenyls (PCBs). These toxic chemicals can leach into the land over time impacting nearby communities and the environment. Incineration of e-waste releases heavy metals such as lead, cadmium and mercury into the air and ashes. Mercury released into the atmosphere can bioaccumulate in the food chain, particularly in fish – the major route of exposure for the general public. And sadly, the exportation of e-waste to poor countries is devastating to say the least. To learn more about e-waste exportation visit Greenpeace and watch this video.
So how can real estate professionals help?
- Reduce, Reuse, & Recycle
Many of these electronic products can be reused, refurbished, or recycled. You can reduce your generation of e-waste through smart procurement and good maintenance. Reuse still functioning electronics by donating or selling them to others that can use them. And recycle electronic items that cannot be repaired. You would be surprised how many local organizations will actually take your electronics for FREE if you just open your phonebook or do a little digging! In California, you can find a local organization that reuses or recycles electronics by searching the Electronic Product Management Directory (EPMD). - Support Green Technology
Some large companies like Fujitsu have developed technologies to eliminate toxic chemicals by developing lead-free products. Additionally, Sony and Waste Management have partnered recently to launch the “Sony Take Back Recycling Program” to help customers safely recycle all Sony electronics, and even non-Sony products for a market-rate fee. Visit the Sony Electronics Blog to learn more. - Support E-Waste Legislation
The United States Congress is considering a number of electronic waste bills including the National Computer Recycling Act introduced by Congressman Mike Thompson (D-CA). However, this bill has continually stalled. In the meantime, several states have passed their own laws regarding electronic waste management. California was the first state to enact such legislation, followed by Maryland, Maine, Washington and Minnesota. More recently, legislatures in Oregon and Texas passed their own laws. - Blog About It
If you have a blog you have a great opportunity to inform others. This post was inspired by Blog Action Day! But you don’t have to wait until Earth Day to write about environmental issues facing your community and real ways you can help and improve your local sustainability.
Online Resources:
Agency for Toxic Substances & Disease Registry
eWaste.com: Regional Computer Recycling & Recovery
Greener Computing
Make Me Sustainable
Real Estate Bloggers Participate In Blog Action Day
By NikNik · September 30, 2007 · 4 Comments
If you have been thinking about ways in which you can make a positive environmental impact, then I have a simple suggestion for you….participate in Blog Action Day.
What is Blog Action Day?
On October 15th, bloggers around the web will unite by publishing posts which call attention to our environment. Major blogs have signed up to participate, including Lifehacker, Dumb Little Man, and Lifehack.org. Real Estate blog friends include: RE Revealed, Agent Solutions and Every Kid Deserves a Yard.
How can I get involved in Blog Action Day?
The best way to participate is to publish a post on your blog which relates to an aspect of our environment that you are passionate about. For example, if your blog focuses on real estate technology then write about a new technology which makes real estate more environmentally friendly, or perhaps sustainable real estate practices. There are numerous articles on the web about real estate going green. Or check out the following ideas:
- Smart Home Improvement
- Products and services for an eco-friendly household
- Realtors Go Green (businesses making a difference in their local area)
- Homeowners Go Green: tips real people can do to make a difference everyday
- Green architecture and changes made in housing developments
- The Green Commute: lessening your fuel impact on the environment
- The Green Roof: Urban dwellings establish green roof system
- Solar Powered Credit for Homeowners offered by PG&E
- Local Threatened or Endangered Species
- Developers face eco-friendly rules for building
Register your blog
Before writing your post I urge you to visit BlogActionDay.org to learn more about this environmental call to action, as well as register your blog. The site is keeping track of all the blogs that have committed to participating. Visit http://blogactionday.org/commit to register.
Other things you can do
You can also participate in Blog Action Day by posting a banner on your site or by donating your day’s blog earnings to an environmental charity of your choice.
Why Ubertor For Your Next Real Estate Website?
By Reggie · September 27, 2007 · 2 Comments
Occasionally here at MyTechOpinion – Technology for Real Estate we will invite a guest writer from a top real estate technology company. This week I am pleased to announce that Stephen Jagger from Ubertor has the spotlight. (By the way…Ubertor also provides SingleProperty websites that allow you to keep all the data within your original site, while having a domain go directly to your single property site.)
Reggie asked me to write a post about what makes Ubertor real estate agent websites so different from our competitors. Here are a few points that make us different. To really get a feel for it, feel free to order a website on our system and you will get the first 30 days free. What a great way to try us out.
1. Google Webmaster Guidelines
We have built our real estate agent websites to follow Google’s http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769
http://www.brianbecker.ca/
http://www.sellwithstratton.com
http://www.loftsvancouver.com
http://www.jameswarren.ca
3. Integration
Our system has the ability of being integrated into Google Sitemaps, Google Maps, Feedburner.com plus you can post any widget that you like into your website. It is quick and easy to manage.
4. IDX Compatibility
We have created the system so that any agent anywhere can use it. Want to have your areas property search built in? No problem, you can use our MLS tab within the control panel to add your MLS property search or the IDX feed of your choice. Here are some examples:
http://www.sandiegocastles.com/ – San Diego, CA
http://www.jeffandsteve.com/ – Palo Alto, CA
http://www.moveuputah.com/ – Draper, UT
http://www.historicmodern.com/ – Okeechobee, FL
5. Flexibility
Without using CSS you can add pages, delete pages, change page names, add banner images, remove the banner completely, flip the template colors, plus much more. The system is built to give you as much flexibility as possible so that you can have a unique look and feel for your website.
There is so much that can be done with an Ubertor website and so many reasons why you should have one. From a dollar point of view we are so confident that you will love our product we will give you the first 30 days free. Plus there is NO Setup Fee, No Contract and No Obligation. Check us our here http://www.ubertor.com/
Here is an interview I did with the Real Estate Channel that answers some more questions about Ubertor:
Here are some testimonials about our product:
“This is just a little note to let you know how pleased I am that I made the move to Ubertor. As you know I had a website designed, built and marketed professionally some years ago. This site was and is a great source of business for me so I was really nervous about changing anything. I wondered, why mess with something that is working? However the site was hard to work with and I had to pay people to do changes to the site, upload photos, etc. etc. I was not skilled enough to do my own work on it. My new Ubertor site is great! It doesn’t take much training to be really good at managing my own site! I am really happy with it.
I still stay up were I was in the search engines too.”
Trish Anderson, RE/MAX All Points
Burnaby, BC
“Ubertor is a small Real Estate software provider based out of Vancouver, Canada that is definitely worth checking out if you’re looking a simple, all-in-one solution to get your real estate business on the Internet.”
Joel Burslem – FutureOfRealEstateMarketing.com
Portland, Oregon
“Ubertor’s product was the first I found that offers the flexibility I desired. The sites are simple enough for the novice yet offer the more sophisticated user the tools required for full content control, such as access to code and the ability to add and edit pages and site navigation. Of course, your featured homes presentation software is among the best I have encountered.”
Kris Berg, Prudential California Realty
San Diego, California
“This has become the best RE sales tool that I have ever invested in! I have referred other fellow agents within my office to their services & they all have been equally impressed. I must say I LOVE my website & the results it gets! Ubertor was so easy to work with in tweaking my site & their support is super! Their excellence continues to exceed my expectations. Use them they are GREAT!!!”
Steve Church, The Muljat Group
Bellingham, Washington
Zipform (Winforms) Is Fully Windows Vista and Apple Compatible
By Chad A. Johnson · September 26, 2007 · 5 Comments
Zipform, one of the leading technologies for simplifying real estate contracts, is now accessible to an even larger group of real estate agents. This is thanks to the release of both Zipform Mac-Connect and a fully Windows Vista compatible version (4.0.2) of Zipforms Online.
The release of Zipform Mac-Connect marks the first time that an Apple computer is able to use the Zipform program (also known as Winforms) without the use of a Windows emulator, such as Parallels Desktop, or by using Boot Camp to load Windows. If more real estate technology companies following suit and go Mac-compatible, my next laptop might be an Apple MacBook Pro.
Zipform Desktop has been fully compatible with Windows Vista for several months (Zipform Desktop Is Now Vista Compatible). However, Zipform Online has had issues with Windows Vista that has forced using to configure their Windows Vista systems to appear like a Windows XP machine. With Zipform Online 4.0.2, you can run Windows Vista as it should be, with Windows Aero making the windows look like stained glass
What Should A Real Estate Agent Look For In A Desktop Computer?
By Chad A. Johnson · September 8, 2007 · 16 Comments
Purchasing a new desktop computer can be a confusing experience for a real estate agent with technology changing so often. You may be wondering what technologies are best. Or will the computer meet your current and future real estate needs?
So instead of recommending an actual desktop computer, I have outlined some minimum requirements and recommendations for a solid, sensible real estate agent desktop computer. This way, no matter which brand you prefer, you will be able to shop with confidence.
While I do not recommend any specific computer brands, I do recommend purchasing from a company that allows you to fully configure your system. Dell and HP are 2 prime examples. This will give you the most flexibility. When you walk into a store and buy a pre-configured system, you may be paying for more than you need or be forced to upgrade components at a later date.
Operating System
Microsoft Windows Vista has been out for over 7 months now. At this point, it is ill-advised to recommend purchasing a new computer with the aging Windows XP operating system installed. You may need to download updates for your current programs or purchase the latest version, but that may be a blessing in disguise.
There are 4 editions of Vista that you will likely come across (Basic, Home Premium, Business and Ultimate), but real estate agents should only consider Home Premium or Ultimate. Both of these editions include the multimedia functionality that has become essential real estate technology.
The Ultimate edition includes all Windows Vista functionality, including full system backup and remote access capability. The additional functionality can be well worth the extra $80-120.
Processor
When it comes to the latest processor technology, Intel Core 2 Duo is the only way to go. These processors are far superior to anything that competitor AMD has to offer. Any Core 2 Duo chip will be more than adequate for the average real estate agent’s needs.
RAM
Windows Vista is a memory hog! Because of this, don’t skimp on RAM or you will regret it very quickly. Spring for 2GB of RAM to give Vista the elbow room it needs.
Hard Drive
Storage space is inexpensive, so go big. As multimedia technology (i.e. Videos, Photos and Podcasts) become more abundant in real estate, you will need this extra space.
Video Card
Just as Windows Vista eats up memory, it also uses a tremendous amount of video processing power. This means you should pay attention to the video card in a new computer more than ever before. Cheap, integrated graphics cards are not going to satisfy. For a computer to handle any real estate technology tasks that you can throw at it, make sure you purchase a discrete (dedicated) video card with 256MB of memory or more. Video cards from either NVIDIA or ATI are the best bet.
Sound Card and Speakers
Sound cards and speakers are areas where you can skimp and save a few bucks. Unless you are really into music, go with a basic, integrated sound card and simple speakers.
Optical Drive
Every desktop computer should have a DVD-RW drive. These versatile drives play and record CD’s and DVD’s. While you might not think you will ever need to burn a DVD, think again. With over 4 GB of storage space per DVD, they are a wonderful media for file backups. Also, if you have yet to use video in a listing presentation or open house it is only a matter of time before you do. A DVD-RW drive will surely come in handy.
You may be tempted to upgrade to a Blu-Ray or HD DVD drive. I would advice against that as they are expensive and who knows which format will prevail (do you remember Beta?).
Monitor
There are few things in your life that you will stare at as much as your computer monitor. Get as big and as high of quality as you can. Widescreens are the latest trend in monitors. Buy at least a 20” widescreen or spend a bit more for a 22”. Compare contrast ratios and response rates. The higher the contrast ratio and the lower the response rate, the easier it will be on your eyes.
Keyboard and Mouse
Would you benefit from a wireless keyboard and mouse set? Are you left or right handed (some mice are right hand specific)? Would additional function buttons make you more efficient (I need a back button on my mouse)?
No matter what you purchase, at least buy an optical or laser mouse (no more mice with the trackball inside).
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The Future of Mobile Real Estate Technology Is Upon Us
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The Future of Mobile Real Estate Technology Is Upon Us
By Chad A. Johnson · August 12, 2007 · 5 Comments
While advances in computer hardware seem to appear everyday, it is infrequent that any such advancements truly mean anything to the mobile real estate agent. For the most part, real estate technology applications don’t require much processing power. This means that most real estate agents won’t see any noticeable difference in the use of a brand-new, cutting-edge laptop and one that is a year or 2 old.
Although I did say that it is infrequent that a significant technology advancement is introduced, we are on the verge of 2 such advancements. In fact, these 2 changes in laptop technology are so revolutionary that they are bound to influence the purchases of the mobile real estate agent for years to come.
Solid State Drives (SSD)
Any computer technician will tell you that laptop hard drives are prone to failure, much more so than desktop hard drives. This can be attributed to the bumps and bruises experienced from being a mobile device. No matter how careful you are with your laptop, your hard drive has most likely been knocked around a bit.
Hard drives are also one of the biggest drains on laptop batteries. The process of spinning the hard drive platters sucks a large amount of power.
Solid state drives solve both of these problems. By using flash memory (like thumbdrives, digitial cameras and small MP3 players), solid state drives are able to perform the same tasks as a traditional hard drive, but with no moving parts. No spinning platters means that energy consumption is reduced greatly and the durability of the drives is improved.
Toshiba is about to release the world’s very first laptop with a solid state drive. The Portege R500-S5003 will include a 64GB solid state drive. Upon its release, The Portege R500, with its solid state drive, 7mm thick DVD-RW drive and LED screen, will be the most advanced ultraportable to date.
LED Displays
A discussion on laptop battery life is not complete without talking about the power usage of the display. There is a reason that energy comsumption profiles on laptops dim the display when running off of battery. The display is one of the largest users of battery power of any laptop component.
The newly introduced use of LED lights in laptop displays instead of the traditional cold cathode fluorescent light is drastically changing the way we look at laptop screens. LED produces a brighter, whiter light than fluorescent while consuming far less power. LED lights are also smaller, making screens using them about half as thick as other screens.
LED screens are partly responsible for the recent promotion of ultra-thin laptops. My favorite of these new breed of computer is Dell’s XPS M1330. This 13.1”, media-intensive laptop could be the best blend of business mobility and personal life functionality all housed in a machine that stands barely over 1 inch tall.
Keep these 2 new technologies in mind when you purchase your next laptop computer. The LED screens are becoming quite prevalent, by the end of the year all laptop manufacturers should have an LED option or model.
The solid state drives may take a bit longer to become mainstream. You will start to see them in high-end, ultraportable machines. A hybrid drive (a traditional hard drive with flash memory onboard) may become more popular with manufacturers until the cost of solid state drives comes down and their capacity goes up.
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