Social Media ROI: You Get What You Give

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newradicals

My friend and RE franchiser extraordinaire, Michael McClure, asked me to give my opinions recently via video on the “ROI of using social media in real estate”.  In fact, he asked a number of talented and successful real estate influencers to weigh in…including my better half, Reggie Nicolay. If you haven’t had the opportunity to [...]

What the Girl Scouts Taught Me about Content Distribution

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girlscout

Every year I count on the little neighbor girl to stop by with her Girl Scout Cookie order form so that I can place my ridiculous order of Thin Mints and Tagalongs…and then I wait (for months it seems) for them to finally arrive. This year I got the knock at the door…but no order [...]

Agent Reboot Chicago to Feature Brian Gardner of StudioPress

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reboot

The Agent Reboot Conference Tour is in full swing! In fact, we’re going to make quite a few more stops this year…including Hawaii! But next week we’ll be touching down in Chicago! Now that stop wasn’t on my route last year, so I’m excited to meet and connect with many online friends in person finally! [...]

fbPressPage: Your WordPress Content Inside Facebook

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fbPressPage

It’s not very often we toot our own horns…but THIS is that cool! And afterall, I am in the business of teaching how to be more effective with your marketing and technology implementation! So here it goes! If you have a WordPress site (particular those of you on the Genesis platform) and a Facebook Page [...]

How-To: Write a GOOD Hyperlocal Blog Post

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pinpoint

This post is dedicated to those of you with good blogging intentions. You know who you are. You started that community focused blog that everyone told you would be an instant hit, but now the blog is live and you haven’t written much of anything at all. It’s all good…every blogger (aka “Content Creator”) has [...]

5 Simple Tips for Improving Facebook Communication

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fbcomm

As I’m sure you and the rest of the world are aware of, Facebook recently made some major changes with Pages and Settings. Some of these new updates have greatly improved the way we communicate on the platform we know and LOVE! So I thought I’d share a few tips for using these new features, [...]

Death of a Salesman: Marketing without an Online Hub

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salesman

It’s not a new concept by any means, but yet it’s still not being utilized by the majority of real estate agents. I’m referring to the most important aspect of your marketing plan for 2011…you’re online hub. You know, the place where you share your expertise, showcase your listings, and deliver relevant content. The place [...]

MTO v.3…I’m “IN”

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mtonew

It’s been a long time in the making, but we’re happy to welcome you to MTO v3! Can I get a “woohoo”?! And since so much has changed in the blogosphere since Reggie first conceptualized and created MTO back in 2005, I thought it might be nice to look back over the last 5 years. [...]