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Realtor.com Launches New iPhone App & Makes Mobile Home Search Useful
By NikNik · January 12, 2010 · 7 Comments
I know the 12 Days of iPhone Apps are over, but I couldn’t help but share a brand new app that launches today! Realtor.com is making their 4 million listings accessible via the iPhone. In addition, they are providing agents and consumers with a rich set of features to make the most of their mobile experience.
Agents that already utilize Realtor.com to post their listings will be able to sync with their account via the app. Branding and contact information is carried over so that interested buyers can easily reach out to the agent, or even add the agent to their iPhone address book. In fact, an interested buyer can contact the listing agent in a number of ways with a single tap: ask a question, call agent directly, visit agent Website. Read full story
20 Affordable Online Marketing Tips for Your Real Estate Business
By NikNik · October 9, 2009 · 11 Comments
This week I attended C.A.R. EXPO’s Tech Tuesday. I had a great time moderating a panel on blogging for real estate, but I was also asked to present “20 Affordable Online Marketing Tips for Your Real Estate Business”. I found it really hard not to dance, but I did manage to rap a little Beasties Boys!
I’m accustomed to presenting in a why-to, how-to style, but it was still fun to hit the audience fast and furiously with 20 takeaways for their real estate business. You may not like all of the following tips, but I wouldn’t expect you to. This list represents a wide scope of online marketing ideas, so (1) you’ll need to consider your current marketing plan and (2) decide which of the following can assist you best with your business goals. If you have a specific question about any of the tips, leave me a comment and I’d be happy to expand further! Read full story
That’s What You Get For Waking Up In Vegas!
By NikNik · September 28, 2009 · 1 Comment
Calling all real estate bloggers!!! Would you like to spend some time with real people who actually know what blogs are…and why they ROCK! Would you enjoy learning new tips and strategies for continuing your blog success, or perhaps launching it?! Are you wondering where the future of social media can take you, and how to push the limits of innovation while remaining effective? Do you need a vacation and time to play? Or dance? Or go to a show without leaving 20 minutes after it starts because your kids can’t sit still? (Oh, sorry…that one was for me!) If you answered “yes” to any or all of these questions, I suggest you head to REBlogWorld and the BlogWorld/New Media Expo in Las Vegas! And actually…you don’t really need a reason to go to Vegas…it’s Vegas! Woohoo! (I’m not excited…at all!)
BlogWorld officially kicks off October 15th at the Las Vegas Convention Center. The first day of the 3 day program will provide some specific niche tracks…one of which is Real Estate BlogWorld. Read full story
10 Reasons to Tweetup & 10 Tips for Success!
By NikNik · September 8, 2009 · 15 Comments
Tweetups are fast becoming a fun and effective way to connect with other Twitter users in your local community! What exactly happens at these tweetups you ask? Well, usually they provide an opportunity for Twitter enthusiasts to get together offline and talk about their love of Twitter, their local flavor, and other interests.
Tweetups also give small business owners a chance to reach out to consumers (in a non-spammy way) and gain more exposure. Some local businesses will even take it a step further by sponsoring or hosting a tweetup. For real estate professionals who understand the current marketing and communication shift taking place, tweetups offer a unique way to engage with likeminded locals and grow your network. But there are many more reasons to tweetup, here are my top 10: Read full story
Get Your Tweet On With Twitter for Real Estate Twits v.2
By NikNik · August 14, 2009 · 7 Comments
Good Twitter help can be hard to find. And when it comes to Twitter for real estate, it’s even more important to be led in the right direction or you’ll risk being labeled as a spammer. Your brand could be tarnished in real-time if you don’t learn how to reach out and connect authentically with your network. The good news is, I don’t want to see you become the latest fail whale. I’m determined to share top tools, engagement strategies and best practices to ensure your Twitter success!!! Read full story
50 Do-It-Yourself Marketing Ideas for Your Real Estate Business
By NikNik · July 6, 2009 · 32 Comments
Most of us are looking for ways to save. And although time is money, a little time spent working on your marketing can stretch your budget even further. I’m not suggesting you attempt to create all your marketing yourself, but you can pick and choose a few ideas to supplement with some of your higher quality pieces. When it comes to listing flyers to showcase a home, go for high resolution, custom branding and consistency. However, there are many other affordable ways you can market your real estate business using social media tools, word-of-mouth, and even marketing templates. Check out these 50 do-it-yourself marketing ideas for your real estate business. Read full story
Balancing Your Social Capital, One Interaction at a Time!
By NikNik · June 29, 2009 · 8 Comments
Have you’ve embraced social media as a means of marketing your real estate business, but have experienced little in terms of “pay off”? If your answer to this is “yes”….then I ask you to consider the way in which you’ve implemented your social media marketing strategies. Read full story
14 Tools for Real Estate Lifestreaming
By Reggie · March 9, 2009 · 13 Comments
As a real estate professional using social media you’re probably starting to think about different ways to aggregate your web presence. So I decided to get a list going of helpful lifestreaming resources. However by no means is this list complete, so please share your favorites (i.e Facebook, MyBloglog) in the comment stream below. I’ll be sure to review and add suggestions to this permanent resource. This will be the beginning of a series of blog posts focused on lifestreaming for real estate pros like you!
Get TECH-NIK-KOL at RETechSouth
By NikNik · February 25, 2009 · 13 Comments
Back in college….when I was “finding myself” I temporarily changed the spelling of my first name to “Nikkol” from Nicole. I hadn’t obtained my last name yet…so “NikNik” was not even in contention. Now that you’ve been hit over the head with this completely useless information….let me give you a super tip as to where you can gain some valuable “tech-nik-kol” insight for your real estate business. Here it is, are you ready….attend RETechSouth!
RETEchSouth is taking place Friday, March 20th in Atlanta. Well, at the Gimmet Center to be exact. Now the really exciting part is that a pair of highly skilled real estate professionals (Brad Nix & Matt Fagioli) is responsible for organizing this 2nd annual event. And they’ve invited a myriad of real estate innovators and influencers to present, share and teach. Read full story
Tweet It Forward: The Secret to Building an Invaluable Twitter Community
By NikNik · February 19, 2009 · 15 Comments
Recently I’ve been getting a lot of questions about how best to build your network on Twitter. I previously offered up some search strategies for finding your tweighbors. But after finding and following…where do you go from there? Not everyone finds jumping into the conversation that easy. And if you approach twits the wrong way you can end up being outcast as a marketer or spammer…or even worse in my opinion…BORING & SELFISH!
The best way I’ve found to foster community on Twitter is by being a community participant. If you want twits to interact positively with you, then you need to start by positively affecting others. But first, you better get organized. Read full story
Is My Facebook Profile Complete? FacebookGrader Has the Answer!
By NikNik · January 30, 2009 · 10 Comments
Yes, I have Google Alerts delivered and even check my Twitter grade from time to time on Twittergrader. Who doesn’t? If you’re investing time in social media marketing, then you should be analyzing your efforts with a variety of analytics resources.
When it comes to helping my friends, colleagues and clients establish a Web presence I suggest creating a Facebook Profile (as one of many online strategies). Facebook, as most of us know, is the largest online network with over 150 million users. It offers abundant opportunities for building relationships (both on and offline). Real Estate Professionals can easily drill down to a local level by connecting with their local sphere, joining local groups, creating their own group or fan page (among other things). But before going crazy with applications and groups….you need to make sure your profile is COMPLETE! Read full story
Cyberhomes Blog…NOT Your Run of the Mill
By NikNik · January 22, 2009 · 7 Comments
Our very own Reggie Nicolay helped officially launched Cyberhomesblog.com today. Reggie hasn’t wasted anytime jumping into his new role as Director of Social Media for Cyberhomes. Yes, I may be a bit biased since I’m married to the guy. But the Cyberhomes Blog is more than just your run of the mill industry blog. Reggie practices what he preaches here on MTO, by demonstrating how design, content and social media strategies can make for a powerful and insightful online community.
Upon first glance, you’ll notice that Reggie integrated Facebook Connect, like what we’ve done here at MTO. FB Connect allows you to port your Facebook Profile right into the Cyberhomes Blog Community. This makes participating an optimal experience! You control your profile settings and how your comments and other resources are shared. Read full story
