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Shkoff Your Social Media

By: NikNik · Posted on October 9, 2012 · 32 Comments

So I had a little too much fun making slides for an upcoming presentation. Thought my fellow cupcake lovers…and shkoffers would enjoy!

For you newrds,

Shkoff is just Italian slang for eat wholeheartedly, or pig out! I don’t say it nearly as good @bitchinkitchen, but I don’t get all worried about it.

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[VIDEO] Developing Your Content Marketing Plan: Step 3 – Bookmark

By: NikNik · Posted on November 20, 2011 · 14 Comments

[Read more...]

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Social Media ROI: You Get What You Give

By: NikNik · Posted on June 17, 2011 · 13 Comments

My friend and RE franchiser extraordinaire, Michael McClure, asked me to give my opinions recently via video on the “ROI of using social media in real estate”.  In fact, he asked a number of talented and successful real estate influencers to weigh in…including my better half, Reggie Nicolay. If you haven’t had the opportunity to check out this video series, make sure you do!

And if you’d rather get to the point than watch me dance in yet another video, read on.

So what’s my take on the “ROI in Social Media”?

First, let me remind us of the obvious. Social media channels like Facebook, Twitter and the lot, are little or no cost to you at all.

Yes, they take time and effort…but doesn’t EVERY good marketing strategy?! [Read more...]

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HootSuite: Custom Social Media Analytical Reports

By: Reggie · Posted on March 20, 2011 · 7 Comments


I’m always looking to generate meaningful analytics from my social media activities. These analytics help me to understand what’s working, what’s not working, and notice trends I otherwise may have missed. In my arsenal, I have Google analytics and Clicky on the blog metrics side, Facebook Insights for Facebook and use Lithium for Twitter. But having aggregated views with a consistent look and feel of reporting would be a welcomed benefit!

Last week I started playing around with HootSuite’s new Custom Social Media Reporting module; and I was pleasantly surprised by it’s flexibility. The report builder includes over 30 individual report modules; allowing you pick the metrics you’re interested in tracking. Then once I had a finished product, sharing the report is a snap. [Read more...]

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What The New Facebook Profiles & Staging Homes Have in Common

By: NikNik · Posted on December 5, 2010 · 13 Comments

So  tonight as I watched the new Facebook Profile being unmasked during 60 minutes, I realized I was both excited and nervous to take a peek for myself.  I headed on over to check it out and quickly recognized the prompt guiding me through the update. If you haven’t seen that prompt, you can get the ball rolling here.

Once upgraded I experienced the happy delight of a new vantage point…exactly the same high I get when rearranging furniture. Yes, I enjoy the familiar comfort of my living spaces, but it’s always refreshing and energizing to update the design and functionality in my home. Same goes for Facebook Profiles…really! So here’s what I like so far…and what might take some getting used to: [Read more...]

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The Secret to Being the BEST Possible YOU…ONLINE!

By: NikNik · Posted on October 26, 2010 · 19 Comments

You hear it again…and again and again. When it comes to developing your Web presence you have to be “authentic”…you have to be “the real you”. You know, be the same person online that you are offline. That’s what all the gurus will reiterate…and they’re right.

But let’s face it…not all of us are really THAT interesting? Or are we? Have you taken the time to really digest what makes YOU…YOU?! And are you sharing what makes YOU…YOU in the best possible way. I challenge you to take minute and examine your finer points. What are your interests? What are your strengths? What knowledge base do you possess, and could potentially share it in a more helpful way with your sphere!? Well, don’t tell me… make a list and have it handy! [Read more...]

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Social Media Mojo, Tools Baby…Yeah!

By: NikNik · Posted on October 18, 2010 · 3 Comments

Are you feeling groovy today? Yes, no…maybe so, well let me share a little of my social media mojo with you then! I put together the following presentation recently to share some of my favorite Web and mobile solutions for finding, creating, and sharing content via your favorite social channels.

In addition, you’ll notice I provided tips for “best practices” with these tools! And as if 20 tools aren’t enough to help you shake your groove thing…I scored 12 more “agent picks” from some of your favorite colleagues in the RE.net! Special thanks to @RealtorTed, @LesleyLambert, @Hermanity, @DaleChumbley, @PasadenaViews, @skynnard, @TLCHome, @mindyg, and @goingbigger!

So here they are baby…. [Read more...]

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Forget What the Experts Say…You CAN Shortcut Your Way to Success with Social Media

By: NikNik · Posted on August 23, 2010 · 35 Comments

The Social Media Experts I’m a fan of will tell you that if you want to succeed in applying social media as a business strategy that it requires planning, consistency, balance, originality, relevancy, and listening…among other things. And they would be right. But when it comes to real estate marketing, many agents struggle with working ON their business because they’re tapped by working IN their business. And for the most part, I’ve always considered that an excuse (myself included).

There is some validity however, to the shear amount of effort required in implementing social media marketing strategies….or ANY effective marketing strategies for that matter. And that’s why I’m not surprised when agents ask me if I can do “the social media” for them. But if you know me, then you know I’m not an automator…I’m an educator. Which means I prefer you learn about the new strategies available to you, best practices for using them, and how to measure their effectiveness. [Read more...]