Social Media
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Forget What the Experts Say…You CAN Shortcut Your Way to Success with Social Media
By NikNik · August 23, 2010 · 18 Comments
The Social Media Experts I’m a fan of will tell you that if you want to succeed in applying social media as a business strategy that it requires planning, consistency, balance, originality, relevancy, and listening…among other things. And they would be right. But when it comes to real estate marketing, many agents struggle with working ON their business because they’re tapped by working IN their business. And for the most part, I’ve always considered that an excuse (myself included).
There is some validity however, to the shear amount of effort required in implementing social media marketing strategies….or ANY effective marketing strategies for that matter. And that’s why I’m not surprised when agents ask me if I can do “the social media” for them. But if you know me, then you know I’m not an automator…I’m an educator. Which means I prefer you learn about the new strategies available to you, best practices for using them, and how to measure their effectiveness. Read full story
Why I Wanna ROCK Agent Reboot!
By NikNik · June 28, 2010 · 9 Comments
A great opportunity to get excited about the future of real estate, and your role in it, is headed your way. Agent Reboot is a new conference tour created by Inman News. This road show of sorts is hosted by yours truly (Woohoo!) and Daniel Rothamel. The goal of the event is to examine and identify new technologies that are shaping and changing the real estate industry, and ideas on how they are being implemented…or should be.
This one-day party, oops, I mean conference will be taking place in 12 cities. My boogie shoes are packed for: San Francisco, Los Angeles, Seattle, San Diego, Las Vegas, Portland. And then your favorite Real Estate Zebra will be rocking: Denver, Houston, Chicago, Boston, Ft. Lauderdale, Washington DC.
So what goes down at an Agent Reboot you ask?
Well, as one of your hosts I can confirm that you’ll most likely learn something you probably didn’t know already. You’ll hear about the latest innovations in real estate from local brokers and speakers, as well as from many familiar industry rockstars! You’ll be invited to stop by, connect, and “tweetup” with attendees and speakers after the event. Oh, and checking out any of the top industry products and services in the EXPO may result in a handsome reward.
The New Rules of Content Creation & Curation
By NikNik · June 2, 2010 · 32 Comments
Yesterday I had the opportunity of being a guest on #RTB on the Radio. Many of you may be familiar with this crew, but if you’re not…you’re really missing out! Really! So jump in and join the conversation. Michael McClure, Todd Waller, and Maya Paveza are hitting the #RTB nail on the head with each and every guest on their show, as well as just by being their uber-professional selves out there in the RE.net. Lead by example folks, woohoo!
iThink iNeed iPad for Real Estate
By NikNik · April 30, 2010 · 38 Comments
The future of real estate marketing, business productivity, and customer service is here. The iPad has arrived and if you think you don’t need another tech tool, think again. There are so many benefits of owning an iPad, both for personal and business use.
Let’s say you called all the local Apple stores today, managed to find an iPad just 90 miles away, and dropped everything to drive there on a mission (not even stopping to use the bathroom). Okay, you could have just added your name to the list on the Apple Website and waited patiently for a day or 2 (but what fun is that).
So you have the iPad now….time to put it to good use! To start, you need some apps. You won’t have the abundant choices like with the iPhone since it’s still early. But there are several iPad apps worth adding right away. Check out the following: Read full story
Realtor.com Launches New iPhone App & Makes Mobile Home Search Useful
By NikNik · January 12, 2010 · 10 Comments
I know the 12 Days of iPhone Apps are over, but I couldn’t help but share a brand new app that launches today! Realtor.com is making their 4 million listings accessible via the iPhone. In addition, they are providing agents and consumers with a rich set of features to make the most of their mobile experience.
Agents that already utilize Realtor.com to post their listings will be able to sync with their account via the app. Branding and contact information is carried over so that interested buyers can easily reach out to the agent, or even add the agent to their iPhone address book. In fact, an interested buyer can contact the listing agent in a number of ways with a single tap: ask a question, call agent directly, visit agent Website. Read full story
20 Affordable Online Marketing Tips for Your Real Estate Business
By NikNik · October 9, 2009 · 11 Comments
This week I attended C.A.R. EXPO’s Tech Tuesday. I had a great time moderating a panel on blogging for real estate, but I was also asked to present “20 Affordable Online Marketing Tips for Your Real Estate Business”. I found it really hard not to dance, but I did manage to rap a little Beasties Boys!
I’m accustomed to presenting in a why-to, how-to style, but it was still fun to hit the audience fast and furiously with 20 takeaways for their real estate business. You may not like all of the following tips, but I wouldn’t expect you to. This list represents a wide scope of online marketing ideas, so (1) you’ll need to consider your current marketing plan and (2) decide which of the following can assist you best with your business goals. If you have a specific question about any of the tips, leave me a comment and I’d be happy to expand further! Read full story
That’s What You Get For Waking Up In Vegas!
By NikNik · September 28, 2009 · 1 Comment
Calling all real estate bloggers!!! Would you like to spend some time with real people who actually know what blogs are…and why they ROCK! Would you enjoy learning new tips and strategies for continuing your blog success, or perhaps launching it?! Are you wondering where the future of social media can take you, and how to push the limits of innovation while remaining effective? Do you need a vacation and time to play? Or dance? Or go to a show without leaving 20 minutes after it starts because your kids can’t sit still? (Oh, sorry…that one was for me!) If you answered “yes” to any or all of these questions, I suggest you head to REBlogWorld and the BlogWorld/New Media Expo in Las Vegas! And actually…you don’t really need a reason to go to Vegas…it’s Vegas! Woohoo! (I’m not excited…at all!)
BlogWorld officially kicks off October 15th at the Las Vegas Convention Center. The first day of the 3 day program will provide some specific niche tracks…one of which is Real Estate BlogWorld. Read full story
10 Reasons to Tweetup & 10 Tips for Success!
By NikNik · September 8, 2009 · 15 Comments
Tweetups are fast becoming a fun and effective way to connect with other Twitter users in your local community! What exactly happens at these tweetups you ask? Well, usually they provide an opportunity for Twitter enthusiasts to get together offline and talk about their love of Twitter, their local flavor, and other interests.
Tweetups also give small business owners a chance to reach out to consumers (in a non-spammy way) and gain more exposure. Some local businesses will even take it a step further by sponsoring or hosting a tweetup. For real estate professionals who understand the current marketing and communication shift taking place, tweetups offer a unique way to engage with likeminded locals and grow your network. But there are many more reasons to tweetup, here are my top 10: Read full story
Get Your Tweet On With Twitter for Real Estate Twits v.2
By NikNik · August 14, 2009 · 8 Comments
Good Twitter help can be hard to find. And when it comes to Twitter for real estate, it’s even more important to be led in the right direction or you’ll risk being labeled as a spammer. Your brand could be tarnished in real-time if you don’t learn how to reach out and connect authentically with your network. The good news is, I don’t want to see you become the latest fail whale. I’m determined to share top tools, engagement strategies and best practices to ensure your Twitter success!!! Read full story
50 Do-It-Yourself Marketing Ideas for Your Real Estate Business
By NikNik · July 6, 2009 · 40 Comments
Most of us are looking for ways to save. And although time is money, a little time spent working on your marketing can stretch your budget even further. I’m not suggesting you attempt to create all your marketing yourself, but you can pick and choose a few ideas to supplement with some of your higher quality pieces. When it comes to listing flyers to showcase a home, go for high resolution, custom branding and consistency. However, there are many other affordable ways you can market your real estate business using social media tools, word-of-mouth, and even marketing templates. Check out these 50 do-it-yourself marketing ideas for your real estate business. Read full story
Balancing Your Social Capital, One Interaction at a Time!
By NikNik · June 29, 2009 · 9 Comments
Have you’ve embraced social media as a means of marketing your real estate business, but have experienced little in terms of “pay off”? If your answer to this is “yes”….then I ask you to consider the way in which you’ve implemented your social media marketing strategies. Read full story
14 Tools for Real Estate Lifestreaming
By Reggie · March 9, 2009 · 13 Comments
As a real estate professional using social media you’re probably starting to think about different ways to aggregate your web presence. So I decided to get a list going of helpful lifestreaming resources. However by no means is this list complete, so please share your favorites (i.e Facebook, MyBloglog) in the comment stream below. I’ll be sure to review and add suggestions to this permanent resource. This will be the beginning of a series of blog posts focused on lifestreaming for real estate pros like you!
