One of the best ways to support your content planning is by bookmarking resources you can turn to for (1) curating quality or relevant articles and other media, (2) creating content of your own, and of course (3) consuming content to stay current within your area of expertise. I’m sure you already have favorite websites [...]

My friend and RE franchiser extraordinaire, Michael McClure, asked me to give my opinions recently via video on the “ROI of using social media in real estate”.  In fact, he asked a number of talented and successful real estate influencers to weigh in…including my better half, Reggie Nicolay. If you haven’t had the opportunity to [...]

I’m always looking to generate meaningful analytics from my social media activities. These analytics help me to understand what’s working, what’s not working, and notice trends I otherwise may have missed. In my arsenal, I have Google analytics and Clicky on the blog metrics side, Facebook Insights for Facebook and use Lithium for Twitter. But [...]

So  tonight as I watched the new Facebook Profile being unmasked during 60 minutes, I realized I was both excited and nervous to take a peek for myself.  I headed on over to check it out and quickly recognized the prompt guiding me through the update. If you haven’t seen that prompt, you can get [...]

You hear it again…and again and again. When it comes to developing your Web presence you have to be “authentic”…you have to be “the real you”. You know, be the same person online that you are offline. That’s what all the gurus will reiterate…and they’re right. But let’s face it…not all of us are really [...]

Are you feeling groovy today? Yes, no…maybe so, well let me share a little of my social media mojo with you then! I put together the following presentation recently to share some of my favorite Web and mobile solutions for finding, creating, and sharing content via your favorite social channels. In addition, you’ll notice I [...]

The Social Media Experts I’m a fan of will tell you that if you want to succeed in applying social media as a business strategy that it requires planning, consistency, balance, originality, relevancy, and listening…among other things. And they would be right. But when it comes to real estate marketing, many agents struggle with working [...]

A great opportunity to get excited about the future of real estate, and your role in it, is headed your way. Agent Reboot is a new conference tour created by Inman News. This road show of sorts is hosted by yours truly (Woohoo!) and Daniel Rothamel. The goal of the event is to examine and [...]