You may have heard of the popular Smarter Agent Mobile Application for real estate companies and professionals….but what you may not know is that they just released a Facebook application to compliment their mobile app! First and Foremost Smarter Agent is a mobile app platform that can be utilized and branded by agents and brokers. The app can be downloaded by consumers to search all MLS listings in their area. And it’s important to know that Smarter Agent works on virtually all mobile phone devices. The Skinny When a real estate professional signs up with Smarter Agent, he/she is provided with a personalized text code that consumers use to download the custom app. But now that same text code can be used to create both a branded badge and tab on your Facebook Profile or Facebook Fan Page.  In fact, your Facebook friends can even add your personalized Smarter Agent badge or tab to their profile.  To get started or learn more about this new Facebook Integration option, login to Facebook and search “Smarter Agent” to view the app. You can also contact Smarter Agent directly. A few examples: Customized Smarter Agent Badges

Customized Smarter Agent Tab

MyTechOpinion: I’m already a fan of Smarter Agent, and this new feature also gets a “thumbs up”. I especially like it for Fan Pages. But I wouldn’t be put off by seeing it on a Facebook Profile either. I think it’s just one more way to contact the expert you know and trust in your area for real estate advice and listing search. In addition, the tab is very informative and provides a demo on how consumers can best utilize the app!

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I know the 12 Days of iPhone Apps  are over, but I couldn’t help but share a brand new app that launches today! Realtor.com is making their 4 million listings accessible via the iPhone. In addition, they are providing agents and consumers with a rich set of features to make the most of their mobile experience. Agents that already utilize Realtor.com to post their listings will be able to sync with their account via the app. Branding and contact information is carried over so that interested buyers can easily reach out to the agent, or even add the agent to their iPhone address book. In fact, an interested buyer can contact the listing agent in a number of ways with a single tap: ask a question, call agent directly, visit agent Website. Consumers can easily search for homes and upcoming open houses, explore neighborhoods using the map view, and utilize the advanced search criteria. And when I say “easily”, I’m particularly referring to the GPS feature which allows users to drive around a neighborhood they like and view all the current listings in the area (which are also updated every 15 minutes).  BTW- You could also search using the MLS number. Once you’ve selected a home you like, the listing detail page offer up a good amount of info, as well as up to 25 photos of the home (which can also be viewed in landscape mode). The home buying process itself can become a more organized and efficient process with this app by saving favorites and using the Notes and Ratings features. Now when it comes to sharing listing information, buyers using the app can simply email the favorites to friends or agents,  or….share to Facebook or Twitter! I appreciate the fact that I can add a personal message along with the listing I share, making the sharing experience more personalized. It’s important to note that although this app was created specifically for iPhone users, Realtor.com will be exploring options for other mobile sharing devices this year. To get started, you can download this app from the iPhone App Store by searching “Realtor.com”…oh, and it’s FREE!

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