Google Authorship Markup and the Beginning of Visual Search Cues
Recently Google announced they were piloting a program to start presenting author information in organic search results. As this feature is beginning to gradually roll out, I’m struck by what a huge opportunity this could be for real estate practitioners. Imagine having your quality content displaying to locals via search, with your avatar included directly [...]
An Epic Week in Real Estate
It’s upon us….one epic week in real estate learning, collaboration, and of course, networking! Inman News is about to launch a series of events that will mark 15 years of Real Estate Connect-ing! And I’m in prep mode and excited to be taking part. You see, Inman and MTO go WAY back. Well, back to [...]
FREE WordPress for Real Estate Webinar Series
I’m excited to announce I’ll be sharing my WordPress expertise online via a series of upcoming classes…available to you, for free! This will be a great opportunity if you’re ready for a Website with more freedom and functionality. Or maybe you’ve been hearing how WordPress assists you in your overall marketing plan? Whatever the case, I’ll [...]
5 Types of WordPress Plugins for Real Estate Sites
Plugins are best described as “features” you add to your WordPress site that enhance your functionality, content and lead generation. But new WP.org users can easily become overwhelmed by the abundant shiny plugin choices! And just because you can activate a ton of feature-specific plugins doesn’t mean you need to, or should. Of course it’s [...]
Social Media ROI: You Get What You Give
My friend and RE franchiser extraordinaire, Michael McClure, asked me to give my opinions recently via video on the “ROI of using social media in real estate”. In fact, he asked a number of talented and successful real estate influencers to weigh in…including my better half, Reggie Nicolay. If you haven’t had the opportunity to [...]
What the Girl Scouts Taught Me about Content Distribution
Every year I count on the little neighbor girl to stop by with her Girl Scout Cookie order form so that I can place my ridiculous order of Thin Mints and Tagalongs…and then I wait (for months it seems) for them to finally arrive. This year I got the knock at the door…but no order [...]
Agent Reboot Chicago to Feature Brian Gardner of StudioPress
The Agent Reboot Conference Tour is in full swing! In fact, we’re going to make quite a few more stops this year…including Hawaii! But next week we’ll be touching down in Chicago! Now that stop wasn’t on my route last year, so I’m excited to meet and connect with many online friends in person finally! [...]
fbPressPage: Your WordPress Content Inside Facebook
It’s not very often we toot our own horns…but THIS is that cool! And afterall, I am in the business of teaching how to be more effective with your marketing and technology implementation! So here it goes! If you have a WordPress site (particular those of you on the Genesis platform) and a Facebook Page [...]
