How-To: Write a GOOD Hyperlocal Blog Post

pinpoint

This post is dedicated to those of you with good blogging intentions. You know who you are. You started that community focused blog that everyone told you would be an instant hit, but now the blog is live and you haven’t written much of anything at all. It’s all good…every blogger (aka “Content Creator”) has [...]

HootSuite: Custom Social Media Analytical Reports

HootSuite Pro

I’m always looking to generate meaningful analytics from my social media activities. These analytics help me to understand what’s working, what’s not working, and notice trends I otherwise may have missed. In my arsenal, I have Google analytics and Clicky on the blog metrics side, Facebook Insights for Facebook and use Lithium for Twitter. But [...]

CardMunch: The Handy Solution to Business Card Overload

CardMunch

It’s certainly not a stretch to say that business cards are broken. It’s not that they don’t work at all, but think about it…business cards haven’t changed with the times. We still hand out this paper card that needs to be digitized and entered into a database. In recent years we’ve seen many technologies attempt [...]

How-To: Add an iFrame to Your Facebook Page as a Tab

The Unofficial Guide to  iFrame Page Tabs

With Facebook’s recent changes to page tabs, there’s been some confusion about what is, and what is not possible. This post is to clarify what changes Facebook has made, and show MTO readers how to easily take advantage of the new methods for creating page tabs. On February 10, 2011 Facebook announced page admins could start [...]

5 Simple Tips for Improving Facebook Communication

fbcomm

As I’m sure you and the rest of the world are aware of, Facebook recently made some major changes with Pages and Settings. Some of these new updates have greatly improved the way we communicate on the platform we know and LOVE! So I thought I’d share a few tips for using these new features, [...]

Adobe Lightroom: The Best Photo Solution

Adobe Photoshop Lightroom 3

Photos are one of the most powerful tools a real estate agent has at their disposal. They help to tell the story of a listing or a community. Whether printed, uploaded to Facebook, or added to a blog, images add an appeal that words alone simply can’t. The key to effectively using photography isn’t in [...]

Death of a Salesman: Marketing without an Online Hub

salesman

It’s not a new concept by any means, but yet it’s still not being utilized by the majority of real estate agents. I’m referring to the most important aspect of your marketing plan for 2011…you’re online hub. You know, the place where you share your expertise, showcase your listings, and deliver relevant content. The place [...]

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MTO 3.0 - Powered By WordPress 3.0

Reading NikNik’s recent post on the MTO redesign takes me back to a lot of great times in blogging. It also reminds me of a lot of the challenges we faced in being early adopters of the WordPress platform. Many times, our vision didn’t coincide with the current technology. That is when having a “mad [...]