Technology for Real Estate
It’s been a long time in the making, but we’re happy to welcome you to MTO v3! Can I get a “woohoo”?!
And since so much has changed in the blogosphere since Reggie first conceptualized and created MTO back in 2005, I thought it might be nice to look back over the last 5 years. [Read more...]
If you’re looking for the article that tells you how to blast your listings out to everyone on the Web, this isn’t it. If you’re looking for the article that gives you a list of all the Facebook apps that auto-post listings to your business page or wall…this still isn’t it. But if you want to know how to share your listings in a socially engaging manner on Facebook or even Twitter…then you indeed came to just the right place!
Nearly every time I teach a Facebook class to real estate professionals there is usually one agent who asks (right from the beginning), “How do I post my listings to my wall or tab?” And my reply is most often not the answer, but a question, “If you’re a consumer do you start your search for a home inside Facebook?” (Usual reply: “uh no”) Yep…that’s what I thought.
So tonight as I watched the new Facebook Profile being unmasked during 60 minutes, I realized I was both excited and nervous to take a peek for myself. I headed on over to check it out and quickly recognized the prompt guiding me through the update. If you haven’t seen that prompt, you can get the ball rolling here.
Once upgraded I experienced the happy delight of a new vantage point…exactly the same high I get when rearranging furniture. Yes, I enjoy the familiar comfort of my living spaces, but it’s always refreshing and energizing to update the design and functionality in my home. Same goes for Facebook Profiles…really! So here’s what I like so far…and what might take some getting used to: [Read more...]
The holidays usually bring fun, food, family, and friends together….and also an opportunity to stay top of mind with our clients. I’m sure you’re already thinking about sending holiday cards or looking for that perfect gift that will bring smiles to all your clients. But let’s face it, different clients will appreciate different gifts. That’s not to say you need to purchase individual gifts for all your clients. However, I do think we can apply the same “relevancy” factor we bring to our online content….to our offline gifts.
For example, I would LOVE it if my agent sent me a card including a list of the most helpful apps for home improvement, design, etc. Apps excite me, I love them…but not everyone has an iPhone or Droid or is geek enough to appreciate the value of these apps! I mean, c’mon…who doesn’t love Red Laser! But alas…we need to think outside ourselves and that is why I have put together some ideas that may have you basking in relaxation instead of running around crazy on Black Friday. [Read more...]
You hear it again…and again and again. When it comes to developing your Web presence you have to be “authentic”…you have to be “the real you”. You know, be the same person online that you are offline. That’s what all the gurus will reiterate…and they’re right.
But let’s face it…not all of us are really THAT interesting? Or are we? Have you taken the time to really digest what makes YOU…YOU?! And are you sharing what makes YOU…YOU in the best possible way. I challenge you to take minute and examine your finer points. What are your interests? What are your strengths? What knowledge base do you possess, and could potentially share it in a more helpful way with your sphere!? Well, don’t tell me… make a list and have it handy! [Read more...]
Over the last few years we’ve covered many different screen sharing technologies. Some were bloated with heavy installs and others had the perfect feature set but were over-priced for the average real estate agent. Today we have an option that may just bridge the gap perfectly. Introducing Join.me, a FREE and simple screen sharing tool that can support a variety of needs whether you’re holding a virtual office meeting with peers, reviewing homes with an out-of-town buyer, or even going over contract details with a busy seller.
Really? So how is Join.me different?
My biggest complaint about online meeting software is that typically the install feels overly complicated and users need to keep track of ID’s and passwords. Join.me simplifies all that by allowing meeting owners to easily share one thing–the meeting URL. The people you invite are not asked for anything…no email, no username…they simply click the link you’ve shared. As for compatibility, both PC’s and Mac’s are good to go. Join.me employs Flash player 10 found in any of the current browsers. [Read more...]
Are you feeling groovy today? Yes, no…maybe so, well let me share a little of my social media mojo with you then! I put together the following presentation recently to share some of my favorite Web and mobile solutions for finding, creating, and sharing content via your favorite social channels.
In addition, you’ll notice I provided tips for “best practices” with these tools! And as if 20 tools aren’t enough to help you shake your groove thing…I scored 12 more “agent picks” from some of your favorite colleagues in the RE.net! Special thanks to @RealtorTed, @LesleyLambert, @Hermanity, @DaleChumbley, @PasadenaViews, @skynnard, @TLCHome, @mindyg, and @goingbigger!
So here they are baby…. [Read more...]
The Social Media Experts I’m a fan of will tell you that if you want to succeed in applying social media as a business strategy that it requires planning, consistency, balance, originality, relevancy, and listening…among other things. And they would be right. But when it comes to real estate marketing, many agents struggle with working ON their business because they’re tapped by working IN their business. And for the most part, I’ve always considered that an excuse (myself included).
There is some validity however, to the shear amount of effort required in implementing social media marketing strategies….or ANY effective marketing strategies for that matter. And that’s why I’m not surprised when agents ask me if I can do “the social media” for them. But if you know me, then you know I’m not an automator…I’m an educator. Which means I prefer you learn about the new strategies available to you, best practices for using them, and how to measure their effectiveness. [Read more...]
We dig into the real estate technosphere to bring you the trends, tools, and tips that make sense for your business. So if you're ready to learn, join the conversation.
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