For those real estate professionals ready to get your feet wet with social media marketing, this resource list will undoubtedly come in handy. Each category includes our preferred solutions. We highly recommend the solutions marked with an (r). NOTE: This is a list in progress and will be updated as needed.
Blogging Platforms- Create your own blog with any of the following solutions. All are hosted solutions with the exception of WordPress.org.
- WordPress.com (r)
- WordPress.org (r) – self hosted w/ the most features
Blog RSS Feed- Feedburner helps you track how many readers you have (via RSS). Standardize your feed, add common creative license and more.
- Feedburner (r)
Blog RSS to Newsletter- Blog plugins that will automatically send email newsletters of your blog content to your email subscribers.
WordPress Plugins- Enhance your blog with additional features to support your content.
- Admin Dropdown Menus
- All in One SEO
- Comment Relish
- Great Real Estate
- NextGen Gallery
- Simple Tags
- SRG Clean Archives
- Twitter Tools
- WP Polls
Micro-Blogging- Also referred to as micro-sharing. These sites mix up text messaging and blogging to create mini-blog updates. Updates are usually made in 140 characters or less. Phenomenal broadcasting tool for your real estate tips, blog posts, interesting experiences, etc.
Real Estate Industry Blogs- Stay current with these leading industry blogs by subscribing to their RSS feed or email newsletter. (Shortlist to get you started.)
- Agent Genius
- Inman News
- Dakno Marketing Blog
Agent/Broker Blogs- A few (that’s right I said a few) great examples of real estate agents making the most of their blogs. Jump in and join the conversation. (Again, a very short list.)
- Ian Watt
- San Diego Home Blog
- St. Paul Real Estate Blog
- The Phoenix Real Estate Guy
Real Estate Widgets- A few of our favorite and valuable widgets for your blog. Please DO NOT attempt to use all of these!
Social Networks- Online communities where people interact socially using the Web tools offered by the site platform. These sites can be large like Facebook, or very niche oriented like ActiveRain.
Real Estate Social Networks- Smaller niche community centered around real estate topics.
Social Aggregators- Mashup of your online activity. Aggregators pull together your activity on Facebook, YouTube, Twitter, your blog, etc.
Real Estate Listing Aggregators- National sites for home search and valuation, each has it’s own benefits and features.
Social Bookmarking and News Sites- Consider these your online reference rooms. Packed with articles from around the globe on various topics. You can easily scan, bookmark, and share your favorite Web articles and resources.
Photo Sharing Sites- Online networks where photos take the center stage. Upload and share your pictures with your network.
SlideShows- Upload and share your resourceful Power Point slideshows. Or search for and learn from other great presentations.
Article Sharing Sites- Share your market and industry expertise by writing compelling articles that are useful to many. Submit your best articles to the following sites.
Video Sharing Sites- Create a profile or channel, upload your professional videos or record transparent messages to share with your network.
- Blip.tv (r)
- Current (r)
- DailyMotion (r)
- MetaCafe (r)
- MSN Video (r)
- Viddler (r)
- Vimeo (No Commercial)
- YouTube (r)
Video Syndication- Upload your video once and send it to all the above video sharing sites.
Live Video- Conduct a live tutorial, event, or even a relocation showing.
Web Conferencing – Conduct online meetings, trainings, or even a listing presentation!
Online Property Showcase/Single Property Sites: Our favorite ways to showcase a listing online.
Creating Online Ads- Need to create your own marketing media, check out these affordable, do-it-yourself options.
Event Sites- Schedule, manage and promote your event online.
Web Monitoring - Monitor your Web presence, in particular the media that you share on the Web.
Web Analytics- Measure your blog traffic, bounce rate, reader interaction and more.