MyTechOpinion – Social Media Consulting
A shift has occurred in the way people discover, read, and share news, information and content. Traditional media, or outbound marketing, required a great deal of effort and money in order to find leads via mass mailers, commercials, radio spots, etc. But now, a new way of “inbound” marketing has emerged utilizing social media strategies to attract leads in a more cost effective way.
Social Media is the term used to describe how people connect and share content online. Through the use of social media marketing, it is now possible to connect with school friends, past co-workers, clients or family members like never before. With effective social media strategies, you can easily rekindle old relationships and build new ones that may not only improve your personal life, but also your bottom line.
We help our clients by identifying their marketing goals, creating a custom social media marketing plan that fits with their individual business, and educating them on how to implement specific strategies that get results. Our complete social media consulting program covers:
- Establishing goals and objectives
- Identifying networks and activities that fit your commitment and target market
- Provide training on using each system
- Profile and/or blog customization
- Reputation Management
- Monitoring & Measuring
If you’ve already gotten your feet wet with social media, perhaps you just need some fine-tuning. We can work with you to review, revise and recharge your existing goals! Let us know where we can help!
Social Media Strategy Development
An effective social media plan has the ability to engage your network and build relationships in a way that organic search results and paid advertising cannot. We can work with you to establish clear guidelines for your social media activities, as well as provide custom training so that you are empowered to engage with your network effectively in order to grow your business.
Your social media plan will be just that, yours, based on specific recommendations for your business. We’ll lead you in the direction of the communities you should be participating in, best practices for engagement, as well as coach you on becoming your network’s trusted advisor. If you are a real estate blogger, we can provide you with specific analysis and suggestions for improvement and/or content and functionality guidance.
No plan would be complete without monitoring and measuring. So we’ll show you how to review what’s working and what isn’t, so that revisions can be made and success can be achieved!
Social Media Training
Learn how to effectively use Social Media tools like Twitter, Facebook, LinkedIn, Flickr, YouTube, etc. We’ll teach you how to create social profiles for success and better communicate with your network. We can help you identify the right online resources to stay on top of changing trends in real estate, social media, local interests, etc.
Trainings are available via Webinar and can be scheduled to meet your individual needs. We can also present in person, see our “speaking” section. Individual, small group, and company-wide trainings can be provided.
Search Engine Reputation Management
Do you know what people are saying about you, and your business? Sometimes inaccurate and even negative information can rank highly in search engine results. This information can come from articles, product reviews and other sites created by disgruntled past clients. It’s important that you know how and where to look for Web content containing your name, brand, business, etc.
We can teach you how to easily monitor what’s being said about you and your company by using online tools, and/or create a custom monitoring Website specifically designed for your name, business, and other chosen keywords. We’ll also provide you with guidance on how to best deal with negative comments, should you find them.
To inquire about consulting for your business, fill out the form below and we’ll contact you promptly.
