oneforty. Your Target for Twitter Tools

There?s an app for that! That?s what we?re told anyway. But how do you find the best apps to streamline business productivity and online sharing? When it comes to Twitter, there?s a site for that? Oneforty, and it?s ?oneforty??all lower case letters for those of you that would like to bring a smile to @pistachio?s face.

Anyway, oneforty is like your Target for Twitter tools. Sure I can go to Walmart?but the shelves are overstocked with so many items I get frustrated by the experience and make a b-line for the door while hoping nothing jumps out at me. Target, on the other hand, also offers a great variety of items, but the shopping experience is one that draws me in. It?s organized aisles invite me to stay awhile, assuring me I?ll find what I need?.oh, and there?s a Starbucks.

Now oneforty may not have a Starbucks, but it does happen to be a comprehensive site for finding, rating, collecting, and sharing Twitter apps. And by Twitter apps, I?m also referring to any application which posts to, shares content with, and/or is relative to Twitter in any way. The site was founded by Laura Fitton ?@pistachio?, author of Twitter for Dummies, is backed by a rockin? development team, and advised by social media heavyweights @briansolis and @guykawasaki.

Just recently oneforty launched a new feature called ?toolkits?. Basically any member of the site can create a set of applications relevant to a particular topic or strategy. For example, I created a toolkit entitled, ? New Media Tools for Real Estate Professionals?. I asked @pistachio to tell me in her words why she thinks this new feature is beneficial to users and here?s what she had to say,

?Well, toolkits are a chance to show off exactly how you use Twitter, which is really important. The value is different for everyone. The right tools and some tips make a HUGE difference. The really exciting stuff is still ahead – once developers build more stuff that makes Twitter’s value self-evident from the first encounter, the benefits everyone raves about can go truly mass audience. We built oneforty not only to get the right tools into the right hands but also to foster innovation in the ecosystem itself as a whole.?

So, here?s how you, the real estate agent extraordinaire can benefit in my opinion. We all know what a frustrating process understanding and applying Twitter can be (at first). And while there are many lists floating out there in the blogosphere telling you to use this or that, there hasn?t been one site that dynamically changes to share current trends and a variety of topic based app collections?..until now.

To create your own profile and/or toolkit, visit to sign up for a free account. You?ll be prompted to customize your profile, obtain a profile URL (which you can also share and/or link to your Twitter profile), as well as find, rate, and share your favorite Twitter tools! Woohoo!


Whether you?re an agent fluent in social media or a newbie working it all out, oneforty can and will be a dynamic resource for finding the best apps to meet both your business and personal goals.

About NikNik

Nicole Nicolay "@nik_nik" is Co-Founder and Chief Creative Officer at Agent Evolution, and author of "WordPress for Real Estate: From Static to Standout". Her passion is educating real estate professionals on how to generate business by integrating both new and traditional channels of marketing. She is also co-founder and editor of, where she's been blogging about real estate technology since 2005. Nicole was named one of the 100 Most Influential Leaders in Real Estate for 2010, Top 10 Most Fearless Women Online & in Social Media for 2011, and 2012's Top 30 Women in Social Media in the world.