About NikNik

Nicole Nicolay "@nik_nik" is Co-Founder and Chief Creative Officer at Agent Evolution, and author of "WordPress for Real Estate: From Static to Standout". Her passion is educating real estate professionals on how to generate business by integrating both new and traditional channels of marketing. She is also co-founder and editor of MyTechOpinion.com, where she's been blogging about real estate technology since 2005. Nicole was named one of the 100 Most Influential Leaders in Real Estate for 2010, Top 10 Most Fearless Women Online & in Social Media for 2011, and 2012's Top 30 Women in Social Media in the world.


neighborhoodYou were smart enough to choose WordPress for your professional real estate website, so don’t miss opportunities to convert nosy neighbors into clients. Learn how to set up local landing pages with the relevant info your targets want and need.



responsive_web_designNeed a few compelling reasons to update your website to a responsive design? How about 11 reasons…starting with one mindblowing stat:

“91% of US citizens have their mobile device within reach 24/7. And they are checking their phones an average of 150x a day!”

Hold on for a sec…I need to check my phone!



Agent Evolution Releases WordPress Themes for Real Estate

Both the Curb Appeal and Turn Key themes are responsive, fully customizable, include multiple widgets and are for use with the Genesis Framework.


He’s back! My friend and radio host extraordinaire, Michael McClure, has launched a new season of #RTB Radio. I was lucky enough to be invited as a guest this week. If you missed our rap, rhyme and real estate reason…no worries, I can hook you up with the playback!

So take a listen, it most certainly is NOT a boring conversation. In fact, we hit all the most important topics: what #RTB means to me, killer real estate video, online and offline storefronts that rock, not so hands-free driving stories, passion and more passion, Ironman training, and of course my favorite topic…..WordPress!

Listen to NikNik on Blog Talk Radio


Shkoff Your Social Media

So I had a little too much fun making slides for an upcoming presentation. Thought my fellow cupcake lovers…and shkoffers would enjoy!

For you newrds,

Shkoff is just Italian slang for eat wholeheartedly, or pig out! I don’t say it nearly as good @bitchinkitchen, but I don’t get all worried about it.


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Congrats to @TonyLongo! BlockAvenue launches today…and is aimed at delivering a better integration of geolocation and social!?Get the whole scoop?from Techcrunch!


Weapon of Choice: Dashter

I have a new “weapon of choice” when it comes to curating relevant content and engaging with those in your network that find it extremely useful. It’s called Dashter. It’s a social content dashboard of sorts, but really…it’s much more!

Dashter was recently launched by some incredibly smart folks, one of which I’m lucky enough to call a friend…that would be Jeff Turner. I’ve known Jeff for many years as a well-voiced blogger, poignant?speaker, innovative?entrepreneur and he’s not too bad on the dance floor!

Now?I could skip right to telling you how to use it. Which might get you to try it, for a bit, before throwing your hands up in frustration over the latest shiny object. Or, I could just tell you why I love this new tool, and why you should too. Which might actually get you to use it with delight or better yet… make it your own social content “weapon of choice”. [Read more…]