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The Site That Heather Built

When I present, teach a class, or give a Webinar I LOVE providing examples and scenarios that demonstrate the strategy being discussed. One of my most favorite and extraordinary examples of raising the bar in real estate has always been Heather Elias.

Heather and I have known each other since WAY BACK?during the good ole RE.net days when blogging was all the talk! And it was shortly after starting in real estate in 2004 that Heather also started her blog, LocoMusings.com. A writer at heart, a bit of a techy, and a lover of her community?she shared it all with great posts and photos on a WordPress.org blog she set up herself.

Over the years, Heather?s business grew and so did her Website. ?She recognized the need for more features to provide additional value to her community and potential clients. ?So Heather added an IDX home search solution, as well as market data and trends. ?Because Heather had selected the WordPress platform, she was easily able to add new features in the form of plugins. [Read more…]