HootSuite: Custom Social Media Analytical Reports

I?m always looking to generate meaningful analytics from my social media activities. These analytics help me to understand what?s working, what?s not working, and notice trends I otherwise may have missed. In my arsenal, I have Google analytics and Clicky on the blog metrics side, Facebook Insights for Facebook and use Lithium for Twitter. But having aggregated views with a consistent look and feel of reporting would be a welcomed benefit!

Last week I started playing around with HootSuite?s new Custom Social Media Reporting module; and I was pleasantly surprised by it?s flexibility. The report builder includes over 30 individual report modules; allowing you pick the metrics you?re interested in tracking. Then once I had a finished product, sharing the report is a snap. [Read more…]