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Adobe Lightroom: The Best Photo Solution

Photos are one of the most powerful tools a real estate agent has at their disposal. They help to tell the story of a listing or a community.

Whether printed, uploaded to Facebook, or added to a blog, images add an appeal that words alone simply can?t.

The key to effectively using photography isn?t in the camera. It is the software you use to organize, edit and share your pictures that will make the difference.

Photo software comes in many forms. Web-based systems like Picnik.com and free programs like Picasa offer easy-to-use, basic photo management tools. Advanced users can use Photoshop CS5, but at a hefty price tag and a steep learning curve. [Read more…]