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Social Media ROI: You Get What You Give

My friend and RE franchiser extraordinaire, Michael McClure, asked me to give my opinions recently via video on the ?ROI of using social media in real estate?.? In fact, he asked a number of talented and successful real estate influencers to weigh in…including my better half, Reggie Nicolay. If you haven?t had the opportunity to check out this video series, make sure you do!

And if you’d rather get to the point than watch me dance in yet another video, read on.

So what’s my take on the ?ROI in Social Media”?

First, let me remind us of the obvious. Social media channels like Facebook, Twitter and the lot, are little or no cost to you at all.

Yes, they take time and effort?but doesn?t EVERY good marketing strategy?! [Read more…]