Are you missing lead generation opportunities with your IDX MLS search tool?

As a real estate agent over the past few years you’ve been hearing more and more about buyers turning to the internet as part of the home search process. According to the California Association of Realtors, in 2007, 72% of home buyers actively used the Internet for home search.? Which means that you should be looking for new and innovative ways to enhance the online consumer’s shopping experience on your Website or blog. ??Great user experience doesn’t mean you need to sacrifice strong lead generation tools. ?Quite the opposite, you need the perfect combination of both.

If you think you may already have such a tool, ask yourself the following questions. Do you offer consumers the ability to visually search neighborhoods on an interactive map interface? Do you combine home details with state-of-the-art tools such as Google Street View? How about providing school and community information tightly bound with home details? Do you offer consumers more than one way to keep updated on new homes in your area? ?Have I peaked your interest?

Recently I had the privilege of Interviewing Robert Luna, Director of Business Development for Diverse Solutions about their blistering hot IDX MLS search tool titled dsSearchAgent. With Robert, I focused my questions on lead generation, RSS and [Read more…]


RealBird Integrates with Street View API

Zoltan of RealBird clued me in to Google’s release of their new Street View API Thursday. ?Meaning developers can now integrate street view maps with ease. You can bet this API’s popularity will surely explode in real estate websites as buyers will appreciate the convenience of previewing neighborhoods from remote locations.

Realbird has already begun taking advantage. You may remember we talked about manually embedding these maps. Well not anymore, Zoltan has integrated the new API in with RealBird’s Listing Websites.


Mapping Done The Right Way in Your Next Single Property Site

According to the Internet vs. Traditional Buyers Survey conducted by California Association of Realtors (C.A.R.), mapping technology continues to be one of the highest-rated features used by Internet buyers. Yet when I look around, many real estate Websites are either not leveraging maps at all or using old mapping interfaces to display homes and community info. Now don?t get me wrong, I do understand that this technology can be expensive to deploy. But as a real estate agent you do have options. Why not include the latest mapping on your next single property Website? Check out these two killer features from RealBird and MyMarketWare.

Is Google street view available in your area? If so you are going to enjoy the directions from Zoltan over at RealBird. He recently posted on a very simple way to manually embed Google?s street view into your next listing publisher design. This view will give home searchers an up close view of local streets and neighborhoods as if they were driving down the street. Potential buyers can visualize their drive to the freeway or downtown without leaving their chair.

Our own NikNik offers MarketSites to real estate agents utilizing the latest in satellite imagery called pictometry. These visually pleasing aerial photos come from Microsoft Live and the give your web audience a surprisingly clear view of the neighborhood. Click your mouse on the satellite image and drag to explore new areas. Zoom in to 20 meters for an extreme and detailed close up. Take a look at backyard conditions, as well as distances to schools and park–you can do it all.


Google Maps 360 Degree Street View

Real Estate agents benefit from real estate technology aimed at increasing transparency. Well today is a big day for that as Google Maps has released their new 360-degree ground level view in major metropolitan areas. Now potential buyers can see real estate before you take the photo.

To access these new street-level maps simply search Google local in select major areas and look for the new ?Street-Level Views? icon in the top right corner. Once clicked you will notice the streets turn purple. Then simply move the “stick figure” to a purple area and watch street-level views appear. Real Estate agents and others will notice arrows on the street-level graphics for navigating you through local streets. You can also make these new street-level view full screen, and you can spin the angle of the photo 360 degrees. Have fun with this new piece of technology and enjoy this breif video on the new features.